The recent past has been a tumultuous one when it comes to SEO. With new updates like the Hummingbird, Google is all set to change the face of SEO as we know it. From a tactical SEO perspective, things are changing, and it is up to you to decide whether you find it for the better or worse! However, you cannot ignore the changes as that is how Google intends to go forward. With several other changes and minor updates, the job of SEO is now a different one, if not an easier one. Here are the top 3 recent changes made by Google for you to take note, understand and implement them in your SEO work:
- Lack of Keyword Data: You could get the details of keyword data that users have typed into the Google search box to come to your website. That helped SEO executives to fine-tune their keyword strategies and understand what kind of searches the online users are making use of. Google, starting September 23, has stopped providing that data. With a message saying ‘Not Provided’ Google is planning to change how you look at ‘tactical SEO’.
- No More PageRank: PageRank, that quintessential piece of information that has become the hallmark of a good website, albeit falsely, over the years is now slowly slipping away. In the years gone by, Google would update PageRank information every 3 months and you could check them by installing a Google Toolbar for your website. For the last 8 months, Google has not made any updates on Google Toolbar data. Matt Cutts has already declared that you won’t see any updates this year, though they are not completely doing away with the practice of PageRank. So, you have to depend upon other data to gauge the value of a website.
- Detailed Articles: Tagged as ‘in-depth articles’ these are useful pieces of authoritative information that Google will pay a lot of premium to in the days to come. Articles developed with detailed analysis and information will be the milestones of the new-age SEO. Half-baked articles and hastily cooked up written pieces will not find the kind of readership that they could somehow manage even a few months back. Google has brought in the era of articles contain actual information and professional expertise.