Let’s face it. There are numerous sites online all fully concentrating on SEO strategies. You land on a particular blog, they’ll tell you “building link using blog commenting doesn’t work anymore” – you believe them immediately and stop using it. Shortly, you land on another random SEO blog and they tell you, “Link building using blog commenting drove our blog to a Page rank of 6” – you become confused all of a sudden.
As if that’s not enough . . . You still see yet another site telling you of another strategy which hopefully everyone will go crazy implementing over the coming months – like it’s the best thing since sliced bread.
But really, what’s my point?
Well, it’s quite simple. I’m not actually saying you shouldn’t rely a little on what those gurus tell you about recent SEO tactics that are working. That’s not what I’m trying to convey. What I mean is this – you should at least have a way to know, or better put it this way – a means to calculate whether the idea is a “born today and end in trash can tomorrow” or “born today and sky-rocket forevermore kind of SEO strategy” – now that’s what I mean.
Once you get that balance of being able to detect when a strategy is lame and won’t last long, then you’ve single-handedly found out the different between a GOOD strategy and a BAD one.
So like I’m assuming presently, you want to know how to spot a good strategy and a bad strategy just from a glance?
To know this, follow this simple bullet points below –
- A good SEO Strategy Mustn’t be Hard to Rank. . .
It is that simple. When you have a supposedly good idea of a strategy, then it would normally surpass any algorithm cluster and rank your blog quickly when the “right buttons” are pressed. But when it’s a bad strategy, no matter how much time you spend doing and pressing the “right buttons”, it won’t just seem to answer to you.
Driving enough backlinks to “anchor text” which runs straight to your blog will surely get you ranking in a very good position for that anchor text in no time. That’s to show that the anchor text SEO strategy is a good practice in this modern time.
And also, as a good SEO strategy, the more you increase the number of links to that anchor text, the faster you climb the search engine rankings till you get to the first page of Google for that specific text.
That’s how Pat Flynn got his “SecurityGuideTrainingHq” (http://www.securityguardtraininghq.com) website to the top of Google search within a short period of 2month for a keyword that had a competition of 5,600 global searches per month. And all he did was literally to drive traffic to his chosen anchor text “security guide” which he now tops Google first page for the query.
So you see the trends? If anchor text as an SEO strategy doesn’t waste time in ranking and showing you result for your hard work, then it’s a good SEO strategy. That’s the opposite of a bad SEO tactics. If it’s a bad one, you’d rank at the bottom for like ever.
- A Good SEO Strategy Popularity Doesn’t Die Easily. . .
We know how this goes. You hear of a popular and new tactics which is bringing in more traffic than anything you’ve ever imagined. Quickly, you rush out to also implement it, only to find that it isn’t really working any longer.
Have you ever being in that kind of situation before? Which left you feeling helpless and made you look as if you arrived late to the party?
Yeah, I have too. But just like I said you can find out whether that SEO strategy will last or not.
And how exactly do you do find out?
Simple! By using Google Trends (http://www.google.com/trends) to check for the popularity of that strategy in recent time. If the popularity has been going down since the previous years to this present year, then that means people aren’t applying it again and they don’t talk much about it like they used to before because it doesn’t work anymore.
That alone should be a negative pointer for you to use in marking any SEO tactics along that line as a bad strategy.
Like I said, a bad strategy will dwindle in popularity while a good strategy will surely grow upwards in search popularity and implementations by follow bloggers.
Let’s take the “blog commenting” SEO strategy. Since when it came out till now; it has and is still growing from strength to strength. Countless and diverse amount of people have given positive feedbacks about how they got high Page Ranks just by applying this one good SEO strategy to their blogs.
So when others heard about such good feedbacks that people were getting just by commenting on high quality blogs on a frequent pace, they also applied the strategy and also got the same good results – high Page Rank!
And of course, others heard and also applied it – the same thing happened – a spiral momentum was initiated right at that moment; people were applying and re-applying it over and over again. Just looking at this graph below (gotten from Google Trends), there was an insane application of this one strategy starting from 2008 to 2013.
If you look closely enough, you’d notice that the “blog commenting” strategy became so effective in 2012, that in 2013 – it is at the peak right now! (This obviously stands at 100, as measured by using the graph).
So you see? A good strategy gets more popular when more and more people try to implement it because it’s actually working. If it isn’t working, people won’t spend or waste money trying to implement it. And that will cause it to lose popularity at once.
You’re still not totally convinced?
Ok. Let’s take yet another example. . .
This time, it’s from one of the oldest and agile SEO strategies out there on the web. We all know what guest blogging is all about. And just like “blog commenting”, it’s will also fetch you high Page Rank and inclusively get you quality traffic too.
So like “blog commenting”, when people started implementing it, good results started coming in a rather unusual manner; because unlike the blog commenting, the traffic which guest blogging was sending became really enormous. Glen from Viperchill.com said he got up to 3,000+ traffic just from one guest post submitted to lifehacker.org; same thing with Bamidele Onibalusi from Writersinchare.com, formerly younprepro.com, who also got 2,000+ from one guest post submitted to problogger.net.
So what happened next? These gurus above and other gurus like them started telling people that guest blogging was the main traffic system then, and like expected, their readers took it upon themselves and tried guest posting on other blogs too.
They got same result and also told their own readers and that initiated a spiral momentum of implementations from other bloggers. This of course helped sky-rocket guest blogging to the top as a top form SEO strategy which has come to stay.
So next time you think of accepting of considering an SEO strategy and going ahead to apply it. You should first look up the strategy up on Google Trends first to see how popular it is at the moment. Doing this will for sure save you a lot of money which you might have ended up throwing away on “rise today and end in trash bin tomorrow” kind of SEO tactics. So be wise.
Make sure to be able to look at an SEO strategy at a glance and figure out whether it’s here to stay or not. Look out for past dwindling of the tactics and also look at for how hard it takes to rank for sites using the tactics, before you can trust it enough to implement it.
Do you have any good strategic way in which you know which strategy is bad and which is good? Let us know in the comments below.
Yasir Khan is a professional SEO and link builder. You can get more information about organic SEO link building from reading my blog. I also offer white hat seo services for small and enterprise businesses.