Internet marketers all over the world are now coming to terms with the latest update from the house of Google, titled Hummingbird. After doing away with all the previous updates, Google has placed Hummingbird at the heart of the SEO community. Experts believe that the Hummingbird update is a build-up on all the major updates that have come from the search engine giant in the recent past. And, Hummingbird is here to stay! So, sooner rather than later, you have to get your head over Hummingbird and do all you can to tame it to your advantage. Here are the top 3 tips to get more out of Hummingbird:
- Research and Application: To acclimatize yourself with something that is new, you need research. You need information and the details to make the most of it. That applies to Google’s Hummingbird as well. There is a lot of information available on Google websites about this new updates, the norms it establishes and what to make out of them. Read up on the available information and incorporate them into your SEO blueprint. For example, Hummingbird comes down heavily on web pages optimized on certain keywords that have no relation to the content available. If you have such web pages, tweak things around.
- Respect Customer Interest: What you write and publish online is not independent of what your customers and online readers want to read about. You have to respect their wishes and demands in order to stay afloat in the world of Hummingbird. Google is decidedly moving in the direction of putting more power in the hands of online users. They get to dictate terms of SEO and you have to follow suit. Make sure that you are stitching in customer’s interest in your content drafts.
- Replace the Old: Websites cannot be left to vegetate and lie idle if you want to remain in the internet marketing industry with Hummingbird around. Google has little value for reputation and if your website is not being updated, is not alive to changes and is not injected with fresh content regularly, you will fall far behind. Come up with fresh web pages and add them to the existing website. You can add new content to published live pages like the Testimonials section. This will keep Hummingbird aware of your website’s existence.