Does your old and quite established site fails to beat the new ones in regaining the position on search engines that it once enjoyed for quite a long spell? Then, this is the time to have a fresh and different look at the site. Do not shrug it off simply by thinking that it is spam that works in favor of such sites. There is a lot more than what meet the eyes.
The webmasters who take it for granted that the strategy that has clicked once will yield good result always are likely to be on the losing side. In order to retain the good ranks on search engines, a quick brushing up is required from time to time. Sometimes, it becomes a tough decision to take, as webmasters do not feel comfortable playing with the design and other aspects of the website that might affect its rank on search engines. This eventually results in making the website stale and outdated, which drift visitors away.
No matter how good your site ranked around 14 to 15 years ago, you need to make your online presence better through occasional spruce up of the layout, templates and design of your website. You cannot expect to welcome repeat visitors unless; the site looks fresh enough to compete with its new competitors. They are quite agile and hungry for a prestigious rank on search engines. Frequent updates and adapting to new templates can help your site evolve and buoy for a longer period with the same vigor that its younger counterparts have.
Before complaining about visitors migrating from your website to the new ones with glossy layouts and crisp designs, have a closer look at your own site to notice carefully whether it is offering the best user experience or not. If not, stop complaining and try to do a little dusting for a revamped look of it. All the innovative SEO efforts to keep your site on top should be experimented on a nicely crafted website. Otherwise, spending money for search engine optimization of an old, outdated site will be like, building a skyscraper on weak pillars. Some occasional rubs can make your website shine always.