Artificial intelligence marketing bridges the gap between data science and execution. It is often said as a method of leveraging customer data and AI concepts like machine learning in order to anticipate the customer’s next move and improve the customer journey.
Digital marketers are using this AI technique to boost their campaign and increase visibility of the products among potential customers. In the previous days, many people were disturbed by the useless ads that keeps appearing on the screen.
AI or Machine Learning effectively combated this issue by analysing the customers’ browsing history and urging them to take the initiative to make the next move. It is more of a filtered approach targeting some specific products to a potential customer.
AI marketing solutions understand the world in the same way as a human would. The AI platforms can identify insightful concepts and themes across huge data sets, incredibly fast.
Moreover, AI solutions interpret emotion and communicative signals like a human and these give the added advantage to perform the human actions devoid of error.