Updated on:

May 10, 2024

Online Marketing Analytics Course and Workshop. Web Analytics & Marketing Intelligence Course. Learn Marketing Analytics & Marketing Intelligence. For those interested in gaining a deeper understanding of marketing analytics, Seven Boats Academy is the perfect place to start. As one of the leading digital marketing institutes in Kolkata, India, Seven Boats Academy has developed a comprehensive Marketing Analytics Course and Marketing Intelligence Course that teach the fundamentals of collecting, analyzing and extracting insights from real-time data to drive better decision making and improve overall marketing performance. These courses are highly in demand as they empower learners with the know-how to acquire customer intelligence, create personalized interactions, evaluate digital presence and devise effective strategies for greater ROI. With industry veterans as mentors, this course offers an unparalleled opportunity at refining your marketing analytics skills.

Want this course in live trainer-led mode? GET A CALL BACK OR SCHEDULE A MEETING
This course includes
Hours of videos

1 day, 5 hours

Units & Quizzes


Course access

12 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
Download Our Brochure

Marketing Analytics Course in India: Learn How to Analyze Data and Boost Your Marketing Strategy

Web Analytics & Marketing Analytics Course in India [Online Self Paced or Live instructor-led online classes on Marketing Analytics & Marketing Intelligence]

Do you want to learn how to analyze data and boost your marketing strategy? If so, our marketing analytics course in India is perfect for you! Our comprehensive training program will teach you everything you need to know about web analytics and marketing intelligence. After completing our course, you will be able to effectively measure website traffic and conversions, identify key trends and insights, and improve your marketing campaigns accordingly. Enroll today and start learning the skills you need to take your business to the next level!

Learn Marketing Analytics & Marketing Intelligence throguh real case data and in simplistinc manner. Marketing analytics course with strategic insights.  This course / workshop consists of the following modules - 

  1. Marketing Analytics - Definition & Introduction
  2. The digital first concept & why the shift is towards data driven Digital Marketing
  3. The AACRO® (Activation-Acquisition-Conversion-Retention-Optimization) model & ACC (Awareness-Consideration-Conversion) method 
  4. The ABC Concept of Web Analytics (Audience & Acquisition, Behaviour & Conversion)
  5. TG, Segmentation & Preference Measurement (Demography, Psychography, affinity/interest group, In-Market Segment analysis ) 
  6. New vs returning, Frequency, Recency & Engagement/goal conversion analysis
  7. User flow analysis
  8. Technology, browsers, mobile usage analysis
  9. Web traffic analysis (Bounce rate, Sessions, Time on Site, PV etc)
  10. Landing page & SEO analysis (Google Search console data - Keywords Ranking, Popularity, User Experience (Core web Vitals) )
  11. Heatmap & user interaction analysis, Microsoft Clarity Tool
  12. Google ads insights & programmatic advertisements analysis (CTR, Impressions, Views, CPC, CPM/vCPM, CPV, CTA)
  13. Social insights & Advertisement performance analysis  (FB insights - Reach, Engagements, Like, Comments, Views & more)
  14. Email Marketing Insights
  15. Google Play Store insights
  16. Latest trends & tools (AI, AR/VR/ Voice search, Automation/Tools)

The objective & method of the marketing analytics workshop will be -

  • Understand KPIs (Key performance indicators) & management reporting
  • Understand the data and how to analyze the data
  • How to derive decision from data (Manual+ tools -> business intelligence) & apply them for better marketing / advertisement purpose
  • Case examples* - [What does it mean & what to do? ]
    • People with specific affinity group coming to your site
    • People from specific location spending time more on site
    • The bounce rate is high
    • Pageviews are low.
    • User flow is not in right path
    • Frequency vs Recency ratio is not good
    • 6 months data shows a specific pattern. How to predict future movement or alter it
    • goal conversion ratio is less. In which stage of the lead funnel the problem lies
    • Ad campaign CTR is below 1%. or vCPM is low or Ad placement not good.
    • Social engagement is high but less reach or vice versa
    • Feedback to feed forward-> What to do
    • Core web vitals failed -> How or what is needed?
    • Specific mouse hover pattern noticed by customers. What to do?
    • GA4 training - Funnels and Path exploration
    • Strategizing new product /service launch or new pricing plan - what parameters indicate what?

Seven Boats Academy has a great selection of courses to choose from, especially when it comes to the world of marketing. Their Marketing Intelligence course is perfect for those who want to understand the latest trends and strategies used in modern day digital marketing. For example, it covers topics like budgeting and measuring the return on investment of various campaigns. On the other hand, their Marketing Automation course dives into how one can use technology at scale to maximize efficiency as well as help navigate complex customer data. The course also helps users figure out how to build effective automated email journeys for connecting with prospects and customers alike. If you're wanting to take your business or career in marketing to the next level, then these courses from Seven Boats Academy are definitely worth considering!

Course Curriculum

    • Marketing Analytics 01:30:00
    • Marketing Analytics PPT 00:00:00
    • Web Analytics Practice Questions & Answers 10:00:00
    • Google Analytics Class notes 06:00:00
    • Google Analytics Class Test 02:00:00
    • Web Analytics Practice QAs (PDF) 10:00:00

Course Reviews


1 ratings
  • 5 stars1
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. Marketing Analytics Course 31 - avatar new
    ankur bhattacharjeeJanuary 22, 2024 at 8:22 pm
    google analytics course

    very good course

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

Copyright © 2011-2024 Seven Boats Academy. All rights reserved.
Login / Sign up
Download Brochure
WhatsApp Chat