Of late, I am witnessing this raging debate on the internet over the need of technical knowledge for an SEO executive. There are some pundits out there who feel that SEO professionals do not have to be completely in the sync when it comes to technical knowhow. For...
Link Auditing Tips, How to do backlink audit, Backlink Auditing Guide Building up an intricate web of links is the nirvana for any digital marketer, especially an SEO professional and there comes the importance of link auditing! However, difficult as it is to procure...
There is a common grouse among small brands online. The pet peeve is that they feel that Google and its army of algorithms favor big brands over smaller brand names. After all, is not internet supposed to be the great leveler? Should it not bring all brands, big and...
In this digital world, the concept of Search Engine Optimization is one of the most sought after aspect to optimize the brand value of your business. In fact, SEO is an immensely viral buzzword that’s all around the web these days. So what is this mysterious SEO? It...
What was the need for SEO in the first place? Make the products and services, including information, easily accessible and available to online consumers. That was the start of the game. Over time, the game has branched out many verticals and factors, making the...
SEO professionals the world over are a concerned lot! They are worried about the latest add-ons that search engines like Google and Bing are attaching with search results. Popularly known as Answer Box and Knowledge Graph, these are instant answers provided by the...
