More than ever before, content is in the driving seat of online marketing. And you can’t ever have enough of something that is working for you, can you? That is what is happening to content creation! Content writers are churning out quality posts but it never seems to be enough for internet marketers. In our previous posts, we have talked about recycling content through syndicated posts or using the same content structure/template to generate more content quickly. Today we will talk about repurposing content.
Let’s begin the discussion by knowing what is meant by repurposing content. To be very basic about its meaning, let’s just say that it is using the same content in different forms. That way, with a core content material, you can develop several other forms of using the same content. That will ensure that your content machinery throws up enough quality material for your internet marketing division. Now, we come to the question: how to repurpose content? Here’s a quick checklist:
- Blog or Article: The first job for you in this model of content generation is that you have to come up with a good copy of a blog post or article. This will be your mother content so make it the best that you possibly can. This blog post will now give birth to many other content material.
- Audio or Video: Prepare an audio or video presentation with the blog post that you have written. You can release it on video platforms like YouTube. Optimize the video with your preferred keywords and you have an effective material to drive home some good, solid online leads. The best part about using audio or video tapes is that people who do not like reading will listen or watch your content. You can get a wider reach of your potential customers.
- Infographics: This is very much in vogue in the age of social media marketing. Infographics are hot on the circuit for one simple reason: they are simple to understand. More importantly, their immediate appeal makes them very ‘shareworthy’. Social media hounds will lap up and broadcast every single Infographic that is worth talking about. Create an Infographic from the blog post that you have written. Share it on social media networks and watch them go viral!
Do you have other ideas of repurposing content? You can share them here.