Pinterest is about 5% of all traffic to websites. However, when looking at small to medium sized websites in June 2019, Pinterest accounted for a much smaller percentage of traffic. This is definitely an underutilized source of “free” targeted traffic. For your website, lets try to increase your Pinterest traffic initially to at least 25 visitors per month, up from 0. This is not as hard as it seems. When Pinterest first started, it used an invitation-based system and users often posted crafts, recipes, and other do-it-yourself products. Now, Pinterest is picking up. In 2016, Pinterest had 150 million monthly active users. On top of that, 30% of all US social media users are also Pinterest users. What are they following on Pinterest?
- 50% seek information on deals and coupons.
- 45% seek product information.
- 35% look at comments about merchandise and services.
Growing a Pinterest profile for your business will help your standing on social media. Also keep in mind, 80% of Pinterest users are on their smartphone or mobile device. When creating content or making website changes, consider how they look on mobile devices. Pinterest helps people find creative ideas for their future needs and purchases. In fact, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. When it comes to making choices on purchases and comparing products, Pinterest is a popular destination. Take a minute to complete this track – it is worth it!
3 tasks to complete
- Setup a Pinterest account.
- Pin to promote your products / services.
- Pin things that will bedazzle your Pinterest follower
