Steps to build a digital marketing team: While marketing is such a field where utility and creativity come together in a single place, digital marketing approaches require this combination even with stronger bond compared to traditional marketing approaches.
In this article, we’ll cover how to build a superstar digital marketing team from scratch for your organization including what types of personality traits you’ll require and what are the different digital marketing job roles you may require to hire for.
Personality Traits to Consider While Hiring a Digital Marketing Team
Since your organization is only as good as your team, you should obviously consider choosing both, left-brained individuals for performing the logical tasks, and right-brained individuals for performing the creative tasks.
According to the concept of the lateralization of brain function, the cognitive processes of the human brain in every individual tend to be specialized to one hemisphere of the brain or the other. Therefore, every individual has either left-brained functional specialization or right-brained functional specialization.
Let’s have a look at the difference between left-brained personality and right-brained personality traits.
Left-Brained Personality Trait
People who dominantly use their left hemisphere of the brain are usually more logical. They depend on data and facts and always focus on an in-depth analytical process. These people generally lack any intuitions or gut feelings and typically avoid risk factors while doing their jobs.
These kinds of personality traits may help your organization in conducting surveys, procuring and keeping necessary data, performing risk analysis, etc.
Here’re some digital marketing job roles for left-brained or logical people –
- Search engine optimization (SEO) strategist
- Search engine marketing (SEM) specialist
- Digital marketing manager
- Data analyst
- PR executive
- Research analyst
Right-Brained Personality Trait
People who dominantly use their right hemisphere of the brain are typically creative in nature. These people are always eager to do something unique and new. Right-brained people love to take risks and depend more on their intuitions and gut feelings than data or logic.
However, right-brained people are packed with creativity and very rare. Right-brained or creative people are very useful for developing your organization’s unique brand identity. Besides, they can help businesses figure out different ways to develop a unique voice and connect more people to increase sales as well as profits.
Here’re some digital marketing job roles for right-brained or creative people –
- Content writer
- Email marketer
- Ad campaign executive
- Graphic designer
- Social media marketer
- Campaign manager
To successfully stand out in the crowd of cut-throat competition in the entire marketing field, you neither depend completely on the creative people nor solely on the logical people. Thus, you’ll have to hire both left-brained as well as right-brained people to develop a combined dynamic and high-performing digital marketing team.
9 Essential Job Roles of a High-Performing Digital Marketing Team
To develop a high-performing superstar digital marketing team, you will need to hire some essential job roles to win the digital marketing game.
Below is a list of 9 important job roles you should consider hiring for developing a game-changing digital marketing team.
- Digital marketing manager
A digital marketing team is formed by a small group of skillful people who typically perform diverse responsibilities within an organization. The digital marketing manager plays an important role in managing all the digital marketing tasks and coordinating each member within the digital marketing team as well as other parts of the organization.
- Research analyst
Research analyst plays a vital role for preparing a digital marketing strategy. A digital marketing research analyst analyzes the statistics and finds out the ways that help an organization improve its internet marketing efforts.
The analytical reports are required in every digital marketing task such as PPC campaign, social media campaign, and email marketing campaign.
- Search engine optimization (SEO) specialist
Since search engine optimization or SEO is the key to persistent digital success, an SEO specialist bears an important responsibility for developing brand awareness and authority.
SEO specialists optimize the organic methods of digital marketing that can help an organization’s website or any webpage to rank on the search engine results pages (SERPs) such as Google, Bing, and Yahoo without using any paid advertisement method. It’s essential for long-term visibility on the search engine results pages (SERPs) as well as very cost-effective compared to paid advertising methods.
- Content writer
As “Content is King” in the digital marketing field, content writer is one of the most important job roles in a digital marketing team. The quality of content plays a vital role in the entire digital marketing strategy. No matter whether the purpose is selling products or services, or developing brand awareness, or extending the reach, good and relevant content is essential.
Content writers help businesses create different types of content including emails, blogs, web content, sales copy, and more.
- Content strategist
Content strategist plans and organizes diverse types of contents and ensures distributions through different online channels such as websites, social platforms, mobiles, and emails. Besides, content strategists are also responsible for creating, developing, and adhering to a consistent brand philosophy.
- Social media specialist
As the name suggests, a social media specialist’s responsibilities include improving social media presence, increasing the social credibility of the organization, and creating and handling social ad campaigns.
A Social media specialist regularly posts relevant content across several social platforms and solve customers’ issues and build a strong relationship with existing customers as well as prospective customers.
- Paid media specialist
Paid media specialists increase the visibility of the organization on the search engine result pages (SERPs) such as Google, Bing, and Yahoo through paid ads. They attract targeted traffic and generate leads and convert those leads into buyers via a smooth sales funnel.
- Graphic designer
Since good visuals attract attention, graphic design plays an important role in creating interactive and compelling content. Graphic designers design images, infographics, eBook covers, social media posts, and ads images.
Graphic designers always adhere to the organization’s brand philosophy and design things in such a way that is relevant to the brand identity as well as the purpose of the marketing.
- Automation specialist
Automation specialists are usually email marketers, but in recent days their responsibilities aren’t limited to only email automation, instead, they handle different types of tasks where AI is used.
Automation specialists automate multiple managing, measuring, and coordinating tasks using several automation tools and save a lot of efforts and time efficiently.
These are most common essential job roles for building a superstar digital marketing team, but you may need some more people according to your business category and marketing goals.
Persistence is the key for a superstar digital marketing team
If you are cost conscious then always keep in mind that it costs at least 5 times as much to take on new client as it does to oversee your potential and existing client. This is the fact that most of the business, at least 60% of your business comes from the existing clients.
Enhancing the client dedication by 5% can gain productivity by some percentage
Due to the perceived indifference, 60% of the clients leave and the one who leave are impacted by the increasing price.
Be confident and ready to answer all the queries being asked by your clients. Behaving in a professional manner and satisfying them by making it up to the mark are your key responsibilities.
Where to Find Skilled Digital Marketing Professionals?
Leading digital marketing training institutes such as 7Boats Academy train their students to make skilled digital marketing experts who can perform diverse digital marketing job roles and responsibilities in the digital marketing field.
7Boats Academy’s digital marketing courses are 100% practical with hands-on assignments and live projects explorations. Therefore, the curriculum of 7Boats is internationally praised, and pass-out students are well equipped to handle digital marketing tasks.
If you want to hire skilled digital marketing professionals, you can connect 7 Boats Academy through [email protected].
Final words
These are some proven steps to build a superstar digital marketing team for your organization, but these points aren’t written in stone, you can obviously experiment with your own ideas and experiences as well.
If you need any further help to build your digital marketing team, 7Boats Academy is always ready to help you. Just contact us.
Starting my business ( a tire shop ) I found that my cheapskate attitude really has hindered my ability for progress. I would recommend that anyone going into business make a financial plan that really encompasses every single expense and angle they may face. Always be prepared to spend money on advertising and really try to find something that provides long term exposure.
Very well said. Positive Cash flow planning in advance is required. Need to keep a contingency plan too. Keep a lean structure and bootstrapped setup with minimal expenses.
Really helpful content.
very helpful. Thanks for your insightful blog