The field of SEO has a lot to learn from the publishing industry. In the post-panda era of internet marketing, when content has to be of the best quality and engaging, the publishing industry can become the guardian angel of compelling write-ups. In this post, you can have a bird’s eye view on what is best for the internet marketing contents of 2014.
Investment in Site Redesigning: The redesigning strategy of The New York Times has already created a buzz in addition to bringing in a large volume of traffic and links. The layout, fonts and font colors have been changed to make the site look more like the printed newspaper. The feedback section is now on the right hand side of the webpage allowing it to receive the same amount of visibility as the articles. The article pages now have enough white space for better readability.
This is the right time when old sites that have proved to be among the crowd pullers for decades should give their designs a second thought and make tiny alterations where and when required. The SEO consultants need to work in cahoots with the designers for ensuring the best, searchable layout and cleaner UI for a futuristic structure of the site.
Social Networking: Social network is already the most popular means of searching contents among the youths. So, there is no point targeting a younger group of readers without relying on social media for the promotion of your content. Publishers like, Buzzfeed and Upworthy have managed to mend their contents to make them more social media friendly, while most of the old and established players are yet to exploit this unique means for winning traffic.
Upworthy has adopted a unique A/B testing methodology to understand what works well for its traffic coming from social media. Using the social media for promoting your post cannot be the only method to attract more visitors to the content. Upworthy has shown the way, how the SEO consultants can use social media by encouraging the readers’ group there to participate in the content curating process. They push multiple headlines in two demographically similar cities on Facebook and do an A/B test before zeroing in on the best one that finally accompanies the post. This process needs honest and active participation of the SEO consultants for bringing in the optimum level of traffic to the site.