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Is Pinterest Gearing up to Compete with Google?

by | Digital Marketing | 0 comments

pinterest Searches are as much in vogue as social media networks. If Google can venture into the social media zone with Google Plus to compete with Facebook and Twitter, you surely expect a social media player to plunge into the search domain to give Google a run for its money! That is exactly what Pinterest has planned for the near future. This amazingly popular social networking site is now improving and has already launched a revamped search box on its page.

What is so different or new about this move from Pinterest? To begin with, they have highlighted their effort with the search box with greater visual prominence. The main function of the search box is to locate pins by searches conducted. Previously, you had to use the scroll function to sift through pins to find what you are looking for. The active search button with save time and allow pinners to locate what they are looking for without compromising on their searches. In the old way of Pinterest, people often settled for second best because they were too spent to scroll around and look for desired pins.

Another important feature where Pinterest is vying for attention is finding local searches. Google has an effective way of locating local information like addresses and phone numbers, including directions to a particular location. Pinterest has launched its version of doing the same job through Place Pins. With the Place Pins function, you can quickly find out what you are looking for in the local circuit. This function is available on your Smartphone and you can find these pins on the move. Surely Google Maps will feel threatened because Place Pins have accurate maps to guide you to your destination.

In an added news update, Pinterest is now soaking up ex-employees of Apple to build up its research and development team. They surely have their eyes on the future with clear focus on how they want to grab the market. Whether Pinterest can match up the search functions of Google or its dependability factor, time will tell. What we can say for sure now is that Pinterest is definitely playing its cards really well! Here’s to a better online search world!

Tags: pinterest
Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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