Savvy business owners will always be on the lookout for the next big thing – the next opportunity to market their services more effectively, shake up the industry and make themselves heard. The latest big thing is undoubtedly Pinterest – you’ve probably heard of it already.
Pinterest is a free-to-use website that allows you to assemble images that you like from around the web, and ‘pin’ them to your pinboards (which are basically a cross between a gallery and Facebook’s Wall feature.) To many business owners, this might not sound like a particularly intuitive marketing platform. To a marketing professional, however, Pinterest represents yet another route onto the yellow brick road which is social media – the holy grail of online marketing at the moment.
If you’re keen to implement Pinterest in your online marketing campaign, here are a few tips to get you started.
Give Them The Option
Buttons like Facebook’s ‘Like This Page’ feature or Twitter’s ‘Follow Us’ button have been shown to increase visitor engagement with a website. Because so many internet users now browse the web while already signed into their social media profiles in another tab, or have their details saved in their browsers by default, it’s consequently much easier to connect with a website or company by clicking a social media button – as opposed to going through the rigamarole of filling out an online form or signing up to a mailing list.
The first thing that you can do to help market yourself through Pinterest is therefore to install the ‘Pin This’ button on your website. If you give them the option of interacting with you as simply as possible, the odds are far greater that your visitors will be persuaded to do so.
This might sound a bit obvious, but you’d be surprised how many so-called marketing professionals dust off their hands after adding a ‘Pin This’ button to their sites, and consider the job done. If you join Pinterest as a personal user – and this is a good time to do so, since as of August 9th the site terminated its ‘invite-only’ operational beta phase – you can also add a button to your site which will allow your visitors to link up with your Pinterest account.
This increases the amount of exposure your brand name will have with your audience, as your account will be visible to them every time they sign into Pinterest.
The thing with social media is that no single site should be used on its own – there is no singular superior social media site. They must be used together, for best effect. Pinterest offers the functionality to link your account with your Facebook and Twitter accounts, creating a powerful form of synergy between the platforms.
You will inevitably have users that follow you on Twitter but not on Facebook, or Twitter, and versa. The benefit of doing this is that any activity you carry out on Pinterest is automatically linked and duplicated on Facebook and Twitter – allowing you to widen your audience with no additional effort.
Some marketing experts have made the costly mistake of writing off Pinterest as a simple way for bored housewives to share pictures of dresses, shoes and cupcakes. Don’t follow in their footsteps – take careful note of the opportunities that the Pinterest platform can offer. Expand your marketing model to include Pinterest, and you too can begin reaping the rewards.
Dan Hart writes on behalf of Cravenplan Computers Ltd, specialists in online marketing and search engine optimisation. For more information on internet marketing, visit the Cravenplan website.