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Protect SEO Value in Syndicated Posts

by | Updated on: Nov 3, 2019 | SEO | 0 comments

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SEO for syndicated postIn the last post on this blog, we discussed how you can make use of recycled quality content to satisfy your SEO’s appetite for more content. Today, we will talk about another aspect of this chapter: how to inject more SEO value and protect it through syndicated posts. Syndicated posts are also a kind of recycled content, where one piece of writing is simultaneously published across several online pages, including blogs or social media profiles. The purpose is to ensure that more eyeballs can find their way through to one good, solid piece of writing.

The problem is that your partners in the syndicated posts, that is web pages which are publishing your content as well, will have a stake in the spoils generated through these posts. You are not the sole beneficiary though you are the writer of such a post. However, it is your duty to protect the SEO value on posts that are syndicated to be published by others as well. Otherwise, they will run away with all the gain while you keep drafting one quality content after another!

The first, and the most obvious, way to do that is to embed web links to your website within the syndicated post. It must not be simply on the superficial level. You must deep-link your syndicated post. This will ensure that niche web pages within your website will get online visitors who come in through the syndicated posts. When you strike a deal with a partner in the syndicated post scenario, ink it into the agreement that no web links from the posts will be stripped off or annulled by the partner website when they publish the content on their pages.

Another way to protect SEO value on your syndicated posts is to make use of absolute URLs instead of partial ones. You have to understand that all the partial URLs will bring in visitors to the partner’s website as opposed to absolute URLs that redirect visitors to your website. You will not gain in terms of traffic through the use of partial URLs. Also, do not use parameters anywhere in the linking scheme. Search engine algorithms view parameters as separate URLs. Finally, always make sure that your content goes live on your page before your syndicated partners publish it on their websites! Never allow the inverse to happen.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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