In every form of writing, the words must reach the reader to be read and appreciated. You read a news story by buying a newspaper or checking it online, you read a book in a similar manner. When it comes to web content, the writer must find his reader and not the other way around. The reader is not …
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Anchor texts can be loosely defined as those words or phrases that are hyperlinked to lead to external web pages or websites. For example, the word ‘Services’ is called an anchor text if it is hyperlinked to the Services web page of the client you’re writing for. In newsletter, every click made on …
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Reflect on your experience of reading newspapers. Any broadsheet will contain scores of news items. But you read only a few of them. How do you pick what you will read from all these varied choices? You go by the headlines! This sort of reader behavior is synonymous with online readers as well. …
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Just like any other form of writing, newsletter writers can fall into traps that result in mistakes. Many of these mistakes occur because of incomplete knowledge about the craft, or the medium you’re writing for. Though newsletters are written for e-marketing, it is very different from writing for …
Every web content writer is aware that online readers scan web pages instead of reading them thoroughly. The readers go through the content quickly and pick up the relevant words and phrases that contain the information they are looking for. So, as a writer you can expect online visitors to browse …
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Newsletters are like serial novels that are published in periodicals. Readers receive them at regular intervals. There may or may not a common thread running through these newsletters but the subject is usually in the same zone. Just like a successful novelist writing for periodicals, you have to …
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