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Types of internet marketing

by | Updated on: May 21, 2022 | Digital Marketing 101 | 7 comments

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Gone are the days when people preferred and used newspaper, radio and television as the mode of marketing for businesses and products. Internet is the latest thing in the marketing world. More and more businesses are choosing internet marketing as the preferred mode of marketing for their products and services.

Internet marketing can be used as one – to – one marketing strategy so the ads tend to be personalized and increases the possibility of turning viewers and recipients of the advertisement to buyer of the products and services. Internet marketing is a cheaper and more effective way of marketing and it’s a guaranteed method of advertisement.

There are many types of internet marketing. These include search engine optimization, search engine marketing, social media marketing, display advertisement, email marketing, content marketing, etc.

Various Types of Digital Marketing

SEO (Search Engine Optimization)

Search engine optimization is the technique in which if your product or services is of the same genre of what a person is searching on the internet on any search engine then your product will be shown there along with the other search results.

SEM (Search Engine Marketing)

Search engine marketing is another type of internet marketing in which no matter what a person searches on any search engine, your products’ advertisement is shown along with the search results.

The main difference between search engine optimization and search engine marketing is that in search engine optimization, your products’ snippet is shown in organic way only when the person searches for something of the same genre or something about the product and it appears below the paid part of Google or other search engines. It is long lasting and gives better return on investment .

Whereas in search engine marketing, your products’ advertisement is shown at first 5 slot of the page or at bottom of the page (inorganic). It will be shown until your daily budget is exhausted.

SMM (Social Media Marketing)

Social media marketing is another type of internet marketing which is emerging as a popular way of product marketing. The social media sites like Facebook, twitter etc. are very popular among people of all age groups and people spend a lot of hours each day on these social media sites.

Businesses are capitalizing on this fact and using these social media sites as a platform for marketing their products. This is known as social media marketing.

Email Marketing

Email marketing is more of a one – to – one marketing where emails are sent to individuals by the business providing information and offers relating to the product or services. Often the emails are ignored and moved to the trash, but even if 1 person out of 10 persons read the email, the job is done because it increases the view on the website of the business and increases the sale of the business.

Content Marketing

Content marketing includes blogs, articles and press releases. Through the content on these blogs and articles, businesses spread information about their products and services and use these contents as a mode of promotion. These contents can be non – promotional informative contents and can also be promotional contents used as marketing strategies.

Misc. Other Types

There are many other types of digital marketing such as

There are many digital marketing agencies available in the market which help in management and planning of internet marketing for businesses and companies.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



  1. facebook

    For SMM specifically in facebook marketing, joining group is more important. Organically product promotion will be effective if a particular product is promoted to a specific group where users have a demand for that particular product.

    • Debajyoti Banerjee

      True. Relevant Facebook group marketing is important in SMM. Thanks for commenting.

  2. Ajay

    Hey, I came across your article on types of internet marketing. It was really good and interesting to read.

  3. Logan Torres

    Great read regarding an overview of internet marketing and the types, as well as their benefits for continued business success. Thanks for this.

  4. Logan Torres

    Great read regarding aspects on internet marketing as well as its benefits for continued business success. Thanks for this.


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