Gone are the days when people preferred and used newspaper, radio and television as the mode of marketing for businesses and products. Internet is the latest thing in the marketing world. More and more businesses are choosing internet marketing as the preferred mode of marketing for their products and services.
Internet marketing can be used as one – to – one marketing strategy so the ads tend to be personalized and increases the possibility of turning viewers and recipients of the advertisement to buyer of the products and services. Internet marketing is a cheaper and more effective way of marketing and it’s a guaranteed method of advertisement.
There are many types of internet marketing. These include search engine optimization, search engine marketing, social media marketing, display advertisement, email marketing, content marketing, etc.
Search engine optimization is the technique in which if your product or services is of the same genre of what a person is searching on the internet on any search engine then your product will be shown there along with the other search results.
Search engine marketing is another type of internet marketing in which no matter what a person searches on any search engine, your products’ advertisement is shown along with the search results.
The main difference between search engine optimization and search engine marketing is that in search engine optimization, your products’ snippet is shown in organic way only when the person searches for something of the same genre or something about the product and it appears below the paid part of Google or other search engines. It is long lasting and gives better return on investment .
Whereas in search engine marketing, your products’ advertisement is shown at first 5 slot of the page or at bottom of the page (inorganic). It will be shown until your daily budget is exhausted.
Social media marketing is another type of internet marketing which is emerging as a popular way of product marketing. The social media sites like Facebook, twitter etc. are very popular among people of all age groups and people spend a lot of hours each day on these social media sites.
Businesses are capitalizing on this fact and using these social media sites as a platform for marketing their products. This is known as social media marketing.
Email marketing is more of a one – to – one marketing where emails are sent to individuals by the business providing information and offers relating to the product or services. Often the emails are ignored and moved to the trash, but even if 1 person out of 10 persons read the email, the job is done because it increases the view on the website of the business and increases the sale of the business.
Content marketing includes blogs, articles and press releases. Through the content on these blogs and articles, businesses spread information about their products and services and use these contents as a mode of promotion. These contents can be non – promotional informative contents and can also be promotional contents used as marketing strategies.
Misc. Other Types
There are many other types of digital marketing such as App Store Optimization, Influencer Marketing, Online Reputation Management, Mobile Marketing, Programmatic Marketing, Affiliate Marketing, Google Ads & PPC, Online Lead Generation, Landing Page Optimization, Local SEO, Ecommerce SEO, Marketplace Listing Marketing & more.
There are many digital marketing agencies available in the market which help in management and planning of internet marketing for businesses and companies.