Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can sell your product and idea well.
Let us have a look at the characteristics of a great ecommerce website.
Navigation at the top:
It is important to help your target audience understand where a particular product’s place is on the website. If it is a complex site with multiple products on sale, it is important to specify the exact place for every individual product and its brand.
It is a huge ask to expect conversion on the first visit of a user. However, the first impression should be good. He should be informed about the brand. The user should be able to figure out the process of navigating on the site easily. Especially, navigation process to the cart should be quite simple. The search function is used by the visitors quite often. So take special care to check whether the search bar is perfectly operational or not. It saves time and makes shopping experience great for the customers, if every page voluntarily informs the visitor the shipping options.
Focus on the product information:
By product information, we mean the image of it too. It is important to mind the positioning of the product’s image (or multiple images) and that essentially is above-the-fold. After zeroing on the product’s page, the site visitor can properly see the image of the intended product. There can be an auto scroll system to help them viewing different features of that product. It is important to help the customer view a product closely and clearly before considering on the buying decision. Video, animation content can be used to make the process of understanding simpler. However, it can only be a part of a core content describing the product. The AV and photos should capture the product from all sides, helping the site visitor understanding every details about it before placing the order.
No impediments on the way to purchase:
The steps to make the purchase should be smooth and free from any trouble. The business owners are often lured by the thought of filling up individual product’s page with a number of call-to-action buttons. The idea is to encourage and guide the visitor in buying more products. Truth is, only reputed ecommerce websites can win with that tactics. Most visitors know the way out of any clutter on the page of a reputed ecommerce site. However, being a novice in the domain, you should not venture that process. Guide them through a clutter-free purchase process fast. Help them understand it properly. They must find all options of colour, size of the products available at the fingertips. Eliminate any roadblock on the way to the primary process of buying.
Detailed information might be important:
Detailed descriptions of the product often seem quite important to a buyer. The bulk of content of an ecommerce website makes way to this page. It includes different features of the product like, dimensions, the process of manufacture, material it is made from, etc. If your company is looking forward to brand loyalty rather than exceptionally high return, the aim should be to draft content in a way that the target audience can immediately understand whether this product fits their requirement or not. They must have a clear idea of what they are going to get for their money. It is important to include frequently asked questions to the page.
Content attempting at ‘seal the deal’:
The ideal deal-sealing content must be of a nature that can help building trust of the site visitor. The below the fold content should be more images to ascertain the nature of product and more varieties it is available in. It should attempt at eliminating all possible scepticisms from the minds of the visitors that they can move towards a positive buying decision.
I have tried to share the most viable suggestions about creating a killer ecommerce website. If you have more suggestion that can prove helpful in influencing potential customers buying decision, do share them with us.