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Why Do You Need Sub-domains for SEO

by | Updated on: Aug 22, 2023 | SEO, Digital Marketing Strategies | 0 comments

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Creating sub-domains was not considered a wise idea till very recently. Skeptics had their doubts about using sub-domains for the purpose of SEO. However, because of the need to do something different and break away from the clutter usually noticed in the online marketing segment, some SEO experts are now beginning to look at sub-domains with a fresh perspective.

Sub-domains Help to Diversify

The most common one that is being used to validate the use of sub-domains in SEO is the need to diversify. You cannot put all your eggs in one basket anymore, especially in this unpredictable digital marketing scenario. You want to cover as much territory as you possibly can but in the process your website looks a bit of a mess. Sub-domains can help you segregate your goals and also help you use keywords relevantly. You can plug fresh content in these sub-domains and optimize them with suitable keywords.

Write for Your Audience

If your content is of excellent quality, people will look into your sub-domains as well. You will get a dedicated steam of visitors checking for your sub-domains and reading your content. But the price of getting that privilege is that you have to write according to the audience and your readers out there. You have to create the keywords that your readers will be interested in searching for. The advantage of doing this is that you will have a clear advantage over your competitors through this process.

Use Individuality of Sub-domains

Treat sub-domains as individual opportunities to optimize your online cause. Do not blow away the opportunity to widen your net to bring in online users. Optimize your sub-domains with distinctive set of keywords that gives them identities of their own. Allow the search engine crawlers to find your sub-domains with a richer variety of keywords rather than find the same keywords used to optimize all the sub-domains. After all, these sub-domains are entry gates to your online destination. What is the rationale of building all these gates on the same side of the wall!

You will find naysayers writing off the use of sub-domains. But what is the point of being in the SEO business if you don’t do something different and grab the first-mover’s advantage! 

5 Major SEO Benefits of Sub Domains

Subdomains can be beneficial for SEO in certain situations. Here are some reasons why you may need subdomains for SEO:

  1. Organizing content: Subdomains allow you to organize different types of content or sections of your website under separate subdomains. This can help create a clear structure and improve user experience, making it easier for both users and search engines to navigate and find specific content.
  2. Targeting specific keywords: By using subdomains, you can target specific keywords or topics with dedicated subdomain URLs. This allows you to optimize each subdomain for relevant keywords and increase your chances of ranking higher in search engine results for those specific queries.
  3. Building separate online identities: If you have distinct business divisions, products, or services that require their own branding and online presence, using subdomains can help establish separate identities for each. This can be particularly useful if you want to differentiate between different aspects of your business or cater to specific target audiences.
  4. Expanding into different geographic regions: If your business operates in multiple countries or targets different geographic regions, using country-specific subdomains (e.g., us.example.com, uk.example.com) can help improve local SEO and provide a more personalized experience to users in different locations.
  5. Multi-language websites: For websites with content available in multiple languages, using subdomains for each language (e.g., en.example.com, fr.example.com) can help with language targeting and SEO optimization. It allows search engines to understand and index the different language versions separately, improving visibility for users searching in a specific language.

It’s important to note that while subdomains can offer SEO benefits, they also require proper management and maintenance. Each subdomain should have unique and valuable content, be optimized individually, and be regularly updated to ensure optimal SEO performance.

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more



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