In every form of writing, the words must reach the reader to be read and appreciated. You read a news story by buying a newspaper or checking it online, you read a book in a similar manner. When it comes to web content, the writer must find his reader and not the other way around. The reader is not aware of what you are writing and posting on the Internet. It is only when they search through particular words and phrases that they come across your content, be it blog posts, articles or web pages. Every web content writer knows that these words used in the search engine boxes are called keywords.
As soon as you take up web content writing, the role of keywords will become a throbbing presence. The key to successfully combating this challenge is to not let the use of keywords become more important than the content that you are writing. Keywords are like the frame of a picture. You have got to paint well, otherwise the frame is not going to take you places! In other words, your web content must have substance and must be engaging. Focusing too much on keywords will distract your writing from this primary goal. Write a good copy first, with sharp attention to the tents of content writing. The keywords come in later.
Let’s look at how keywords help your cause before proceeding any further on this discussion. Online searches pick up keywords from your content and generate search results. Using keywords smartly and organically will ensure that your content comes up on the top of the search results. It is a common psychology among netizens that they think that the top results are also the best results. That is why the number of clicks is the highest on the top three search results. Your content will benefit immensely if you grab these slots. More visitors to your content page means more readers and in turn, more customers. This is the simple reason why the use of keywords have pushed ahead to become a kind of parameter to judge good web content.
Now, if keywords are that important, why must you treat them as secondary? Web content writers face this dilemma when they are starting out as cub writers. The reason is that if you allow keywords to dictate the content and your writing, your output will be inferior. Though in terms of keyword usage your writing may rank high, the quality of your work will suffer. So, despite getting better search engine ranks, you will achieve little because visitors (and subsequently, readers) will take away little from your poorly drafted web content. In fact, once they back off from your writing because of substandard writing, they are most likely never to come back! That is a price that no writer can afford to pay. It’s a much better idea to write quality web content and use keywords as per relevancy.
The topic-idea is contributed by Dan Mahoney, CEO of Pensarc, Web Design in Charleston, SC