In our last post, we discussed about what is content curation and its categories. Now we would discuss why you need to curate content. A content curation helps you pull videos, images, presentations, tweets, blog posts and other web content into a bundle which you can then easily embed and share on the web. Now if you are wondering you should you consider content curation as a part of your online marketing plan, here are a few points:
Content curation helps to conquer long-tail keywords: Content curation enables you to have a dedicated section curating the best relevant content to your specific market. This way, you can optimize and enhance the long tail keywords for your site. All you need to do is discover and curate the content, provide perspective and add value commenting and credit the sources. However, don’t forget to mention the source otherwise you would be pushing duplicated content onto the site, which will cause the wrath of the original author and you are likely to get panelized by major search engines as well. Yu can use the online tools to export the feed of your curated content into your website, making the whole process easier.
Content curation helps in finding link building contacts: We all know the value of link building, when it comes to SEO efforts as well as the amount of trouble we have to go through to find valuable link building contacts. However, content curation helps you to find quality contact for link building. In fact, it is almost natural effect of this online marketing strategy. When you discover and share the best, relevant content about your niche market, other content creators are likely to follow your site closely. This helps you to build credibility and you can leverage upon this credibility for link building. They are more likely to mention about your curated content, providing you a back link. You can even contact them to create business collaboration with them. There is another way to leverage upon this marketing trick. You can submit original content to those content creators as guest writer and ask for a link back to your site. Better yet, you can create the original content based on your curated content and cite your sources to obtain links back from them.
Curated content can be your source for original content: In continuation to the previous point, content curation helps you to find and collect relevant and quality content that can be re-used later. In fact, you can have access to great ideas and information to create quality original content, but again do mention the original source. Another advantage of using curated content is that you are not limited to online content for reference purposes. There are various offline sources offering industry specific content, which can be easily collected and curated.
It allows to obtain social signals: Content curation, if it is well executed, will surely attract readers. Simultaneously, it will generate lots of social mentions in form of tweets, shares and likes. People like to share or repost content that they find interesting and valuable. Thus, curating relevant and insightful content is likely to obtain social signals. In addition, content related to general market trends attract a lot of links and citations. Similarly, tender photosets too obtain better results, especially from social networks like Facebook and photo sharing sites.
Content curation facilitates branding: Content curation platforms help you in branding your business by creating a qualified presence in those sites. In fact, the explosion of Pinterest is one of the best examples how content curation can help in creating brands. However, you should be very active on those sites and practice content curation wisely. This allows you to be participative with other content curators; thus, you can enhance and demonstrate your thought-out knowledge of brand. It also helps in achieving higher search engine ranking as well as in managing online reputation issues. Better yet, content curation helps in obtaining constant flux of organic traffic.
It allows you to become an authoritative reference in your niche industry: Content curating is the best option if you want to become an authoritative source for your specific industry. And you can use the social media profiles to share the valuable content with the world. This will help you to become one of the most trusted and valued reference in your industry. In fact, becoming an authoritative source was never easier. With content curation you can share and credit the best sources, as a result people will look at you as a reliable source for relevant information. Also, other content curators that you have mentioned are more likely to mention you and refer to your content. Google and other search engines too will start taking you as an authoritative source for information about your niche.
In conclusion, content curation helps your search engine efforts. You can use the content curation sites actively to increase the value of your site to Google and other major search engines. This alone can help you to obtain authority and relevance in the web. Also, you can have more relevant organic traffic to your site, thanks to the ability of this marketing strategy to conquer long-tail keywords. However, make sure you mention the original source to avoid being panelized by Google as well as the original author.