A Beginner’s Guide to Great Online Ads

You don’t need a web designer to create online ads! There are many startups that may not have the budget to afford one anyway! That doesn’t mean that you will not be able to create online ads and dip your beak into the stream of internet traffic. Google’s Display Ad Builder is there for beginners who want to learn the ropes of creating eye-grabbing online ads.

To get started, select the ‘New Ad’ from the drop-down box on ‘Ads’. The first task is, of course, to select the template. There are many templates that you can choose from. Select one depending upon the online brand that you have. The colors and the designing must match the brand that you are designing for. Because you are creating the online ad for your own brand, you must know (by instinct, if not anything else) what works and what doesn’t.

Professional online ad designers suggest that you must not waste too much of time worrying about the template anyway. To gloss over a badly chosen template or an outright inappropriate one, you need some catchy message on the ad. Marketing messages don’t work as ad copies anymore. You need something that moves the online user towards clicking your ad. Abused clichés like ‘Click Here’ or ‘Know More’ are steadily dying a much-deserved death.

A major mistake that online ad makers commit is that they go for too much emphasis. As an amateur online ad maker, you have to rein yourself in. There is always the temptation to pack in as much as you can, because you’re paying dearly for the size of the ad! But such a strategy doesn’t work well. White space is important to make the ad look spaced out. Get rid of the cluttered hangover on your ad by judiciously removing items that belong to the second tier of importance.

The call to action, or the words that mobilize the online user into clicking, has to be witty. And different! Like it was mentioned above, clichés are not going to work. You need to be playful and engage the attention of the user. Compel the user into clicking by stoking their curiosity. You have to keep testing your calls to action regularly. Play around with words and see what works for your online ad.