Every call matters. Though we are increasingly heading deeper into the world of social media networking and instant messaging, the ubiquitous call button on your phone, as everywhere else, is relegated to the sidelines. However, every savvy internet marketer understands the value of every call made by a potential consumer. In order to make more out of calls made by consumers, you can use a ‘Click to Call’ button on your Google ads.
Studies have noted that when consumers make local searches, they definitely want to make a call and speak to someone of the brand. Providing a ‘Click to Call’ option on the Google ad will surely act as an added bonus for them to make that call. It is noted that a ‘Click Here’ button is not as effective as ‘Click to Call’ in the context of SEO. This function is a free add-on offered by Google. The only question you need to answer is: do you really need this button on your Google ad? The answer to this question is provided by call tracking data.
If you find that most of your calls are coming from online users who have come across your phone number through local SEO searches, you definitely need that ‘Click to Call’ button along with your Google ads. Placing that button will lead to better conversions. In fact, with the call tracking data, you can find out which keywords are giving you more calls every day. You can place a better focus on those keywords. After all, your primary aim of SEO is to increase visibility of your brand online. Using the call tracking data, you can optimize the use of your ads so that you get more out of your SEO efforts.
There is another advantage of using phone number buttons in Google ads. This is from the perspective of an online consumer: it saves time. Instead of going through the entire process of completing online forms and then submitting them to contact your brand, online users can quickly get the phone number or click on the call button to speak to you! This convenience does away with unnecessary delays and red tape. The interaction is quick, convenient and free of loopholes that can derail the lead-into-sales conversion process.