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CRM Trends To Look Out For 2013

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Customer relationship management software is one of the hottest topic and is dominating the online marketing sector. CRM software trends that organizations must look out for and implement in near future, of this marketing and customer relation management genius are listed.

CRM Trends To Follow

Cloud Based CRM Versus On premise 

On premise CRM will take a back seat in comparison to cloud based crm. CRM functions well outside the company premises, it has to be talked about in social media sites and other sources for profitable insights. The information generated from external sources can be transformed into call to action, only with cloud based crm services.

On premise on the other hand has limited intelligence, investment on cloud based CRM services will get more popular. Cloud based crm services works anywhere and dig out intelligence the most cost effective way. CRM for small business will be cloud based due to its diverse functionality.

Interface  Matters In The Long Run

CRM software accessibility has always been a cause of concern for crm users. Owners are skeptical about their workspace and expect the crm application to run on any screen. A  laptop, Iphone or a tablet the crm software must be accessible on all of these.

CRM users are keen on the interface of the software. The data must be accessible in one user interface it must be functional in any device. CRM users are will resort to crm applications with single user interface that is user friendly and can be customized.

CRM Integration Must Be Pro

Prospective buyers of the software aims to own an application integrated with ERP and other professional services. Buyers expect fully integrated lead management crm, the process of sales to cash must be well integrated.

Data, reports, analysis and customer interactions must be comprehensive and integrated. Sales, marketing and customer automation all in a well customizable, comprehensible, cost effective and integrated software, is what they will look out for.

CRM Ultimate Customer relationship builder

Company owners will get completely dependent on CRM software to build customer relations. As the methods of customer interaction grows CRM upgrades itself to build quality relationships.

Customer interaction all in one application is what pulls buyers to drift towards crm. Customer details all in one centralized data gives companies better sales opportunities and to effectively target customers.

Customized CRM Will Be In Demand

CRM application that are customizable is what people will opt for. Software’s that require tiresome workarounds with single flavour will loose out on customized integrated CRM.

Customizable crm software will gain popularity that gives users access to make changes any time. On demand crm will loose the battle of crm landscape.

Social network in demand

Social media has grown immensely and enhances decision making for customers. Social networking platform will be used to effectively market products across channels.

Social media and its popularity will be en-cashed by CRM users to market products. CRM will be upgraded to use social media tools to communicate business across teams.

These are some of the evoloving trends of 2013 that you need to look out for.

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Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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