Google’s Penguin updates seem to have brought about a tsunami in the online world. There are widespread speculations about Google’s new Panda and Penguin algorithm. Many webmasters feel they have been unduly penalised. Penguin update has been in news and great minds are pondering the effects of this algorithmic change. Just a few months back the webmasters thought they had finally solved the riddle of Panda update. Seldom did they know Google would come up with a new challenge for them. According to many, if Google’s Panda update was dangerous for online businesses than Penguin update is uglier and more dangerous. Penguin seems to be more penalising then Panda. So let us compare these two algorithms and find out what they actually represent.
Google Panda Update
Panda update is a good old algorithm which has been around for quite some time now. Google Panda update looked to penalise sites or blogs that had poor quality content in them. This algorithm works in a complex manner calculating the relevancy and quality of your content. From its onset Google has been in favour of adding value to online time of users. What users want from Google is good result pages that provide them with quality information and solve their problems. Panda update was looked by the experts as a way for Google to create world’s largest authentic information library. Google denounced many sites and blogs having poor content. They felt these could be sacrificed for the larger good of online users. But the blog and site owners represented a different story. Last Panda update was done on April 19, 2012. By this time webmasters and SEO experts had found out ways to counter their situation. One of the best remedies to overcome ill effects of the Panda update was to fill your site with good content. You might have been victimised if you participated in link exchange or link networks. Getting links from reputed sites was hailed by Google but sites with links from link farms were denounced. Webmasters purged their sites by removing links from doubtful pages.
Google Penguin Update
It is the latest algorithmic change for judging blogs and sites. The prime purpose of Penguin update was to remove all spammy sites. These sites were removed from the search results. Some webmasters might be smiling as they feel their site does not have any spam, you should double check. Many excellent sites have been hit hard by the Penguin update. Over optimisation of sites is a crime according to Penguin update. The worst scenario: Google will not reconsider indexing these sites even if you prove that your site is genuine. To counter negative effects of Penguin updates you should regularly monitor your link profiles. Only relevant links from niche based sites should be kept. Your content and links should appear natural otherwise you may incur the wrath of Google.
Ericka Jonathon is a freelance content writer by profession. She finds immense pleasure in writing search engine optimisation related articles.