Usually SEO is all about finding out what works for your website and what doesn’t. Then, you stick to the tricks that offer you greater dividends! But when Matt Cutts offers you some piece of advice about SEO, it is like some betting tips coming from the race horses themselves! Recently, Matt Cutts, the head of the search spam department of Google, listed what he thinks are the top 5 SEO mistakes committed by SEO teams. Here’s what you shouldn’t do as a SEO team:
- Websites Matter: Websites that cannot be crawled by search engine crawlers and algorithms are as good as non-existent at all! Matt Cutts lists faulty websites as the numero uno mistake that SEO units can commit. With a website that cannot be crawled or no website at all (yes, he mentioned that as well!), your SEO is going nowhere.
- Wordy Matters: The right words, or precisely, keywords, are integral to the content of the website. You must choose keywords by studying and understanding the psychology of your targeted consumers instead of blindly following keyword trends. Take a moment to evaluate and think what your users will search with and then use those words in your content.
- Content Matters: Content of a website must be engaging and compelling. The content of a website has a far more important function to perform than link building or other traditional SEO practices. If you want to do well in the field of SEO, invest in great content and engage the attention of online users.
- Optimizing Each Page: It is important to optimize every single page of your website individually. Fix the title tags and descriptions of your most important web pages and optimize them on different keywords to stop cannibalizing among your web pages on SEO.
- Research: You cannot do without this as a SEO unit. Read continuously and keep yourself updated about Google and SEO trends. Changes in Google’s algorithms are not announced with much noise and fanfare! So, you have to keep your nose on the ground and sniff out updates about modifications made to search engine algorithms. Research is the key to understanding SEO and improving your own work.
This is a guest post written by Miha Dolenc who loves to write for 2014 Kia Optima Turbo