Writing content for online businesses is only half the job done. You need to come up with content that can be shared across platforms and forums not just by your own team, but also your readers. In fact, the more your readers share your content in their personal circles, the more effective your content marketing strategy is going to be. The trick to be successful in content sharing is to understand what kind of content is worth sharing. If you deal with the raw material available in the same way as your competitors, you are being part of the clutter, instead of breaking away from it.
That is, in fact, your top priority: to be different. Online readers are used to reading and surfing websites by the dozens every day. They are brain-dead when it comes to online content. A quick glance is all they need to reject a web page and move on to the next one. That is what you have to understand as a writer and capitalize on! Come up with ideas and concepts that are different from what is already available online. Such content is readily shared by online readers. You can sift through the websites in your domain of work and identify what you must ‘not’ write.
Asking for the opinions and suggestions of online readers is a great idea to draft share-worthy content. Mobilize the social media platforms like Twitter and Facebook. Ask your ‘friends’ and ‘followers’ about their preferences and what they would like to read from your side. You can also put up some of your content and ask for feedback. Get these ‘real’ people into your loop to decide matters related to content. Since you will be writing for them, and many others like them, why not bring them into the ambit of decision-making about content? You can then depend upon these readers to share your content as well.
A point to note here is that you have to keep testing your content and identify topics and narratives that have more takers than the others. This does not mean that you hit the rut and keep replicating content high on the ‘share’ quotient in an attempt to be successful repeatedly. That will not happen! What you have to do is draw lessons from a highly shared content and keep them in mind while writing fresh ones.