“Information Overload” – This is the age we are currently in, where you can virtually gather information about anything out there. In fact, Google caters to more than 11 billion queries per month and Facbook has around 700 million users. In addition, there are more than 5 billion mobile subscribers. The age of digital communication has largely affected the relationships between brands and consumers. As a result, big brands as well as mid-size and small businesses are focusing on social media sites to create brand awareness and a firm public relation strategy. Social media sites have proven to be a powerful tool for PR professionals to affect the company’s online brand visibility and customer engagement. This is why communication professionals are now mastering the new rules for discovering consumer information and for sharing them.
However, before shaping up a social media strategy, the PR professionals need to understand how intersection of social media and search engine optimization work as a powerful tool to reach and engage consumers and inspire interaction and meaningful business outcomes. The following are some fundamentals that PR professionals must seek to understand if they want to create a difference in the world of social media.
- Your company must stay on top of future trends, when it comes to search engine optimization and content marketing.
- PR professionals must learn to develop search and social personas, keeping in the mind the consumers that they are catering to. Simultaneously, they must gather knowledge about how to use their social and search strategy to amplify the company’s public relations outcomes.
- Social media is not only about Facebook and about Twitter. PR professionals must have a sound knowledge about the best practices of SEO for YouTube, Blogs and other digital channels. Strategic as well as on-demand research for topics and keywords relevant to the social web is also necessary.
Public relations and marketing expertise is now unifying, thanks to the popularity of social media sites. And it is helping to bring powerful brand messages to influence the social web, eventually influencing the buyer’s decision. This development can be a compelling opportunity for the PR professionals to improve their reach and placements. And as a public relations professional, you must start implementing social media optimization while marketing your news content.