In today’s competitive market it is really tough to survive for a site, unless they have something unique and interesting to offer. And yes we are talking about content. SEO is important, but it is a strategic content that can make your business stand apart. After all it is the content that forces people to visit and come back to a site again and again. However, it is often difficult to get interesting content to make it intriguing for the visitors. But before discussing how to build a strategic content, readers need to understand its importance.
You must have heard the popular phrase “Content is King” – yes, it is. But for a business it means more – content helps to create loyalty. Why do you keep visiting sites like Wikipedia, Britannica or Answers.com? It’s simple – their content has turned you into a loyal visitor. Follow their example, when it comes to plan your own content strategy. Users will keep visiting your site if they feel they are getting something valuable, in this case it is the helpful and useful content that you are providing. Most Internet users are addicted to good content, which is hard to break. And it is a good thing for you as well if you can provide the users with what they are looking for. But make sure you content interests both the search engines and the visitors. Nothing is better than a “fresh and quality content” to attract the search engine spiders and your visitors. So here is your first content strategy:
Fresh and quality content – This is what interests you, isn’t it! The same goes for your visitors and not to forget the search spiders. In fact, search engine giant Google has gone as far as launching an update called Farmer/Panda in early 2011 to identify sites with low quality content. So if you have no plan to get penalized by Google or any by other search engines (as a matter of fact) focus on the quality of your content. Though creating fresh and quality content on a regular basis can be challenging, it is achievable with some prior planning. To begin with create a plan for your main content pages and regular content pages.
The difference between main content pages and regular content pages – From here onwards we move on to the second level of building a content strategy. Creating content for the main pages of a website (also termed as main content or site content) is the most crucial factor. These are the pages that your users see as they land on the website. You really need high quality articles and sales pitches to hold your visitor’s interest (as well as to reduce bounce rates).
Now to keep the show going it is essential to know the requirements of your visitors and serve them exactly what they want. This is the bottom line for every business and content is no exception. So the third content strategy is to study what the browsers want.
Infographic – Content Strategy Burger
Source: Social Media Explorer
Content Strategy Grid – Infographic
Source – Eloqua