Video SEO is an area which has been growing in the last few years. What is great about video SEO is that Google gives a lot of SEO credit to videos, much more than a typical link, or even an image. Videos going viral is nothing new, but with the invention of video hosting sites like Youtube, it is easier than ever to get people to share your videos. By utilizing other SEO tactics like embedding links, you can use these videos as a much larger, more beneficial link building tactic. By utilizing these video sharing sites, and by creating worthwhile videos, you can really increase your link building and SEO efforts. So once you have an idea ready and appropriate to film, then you’re ready to increase your backlinking.
Although social sharing sites like Youtube are very beneficial, it should be said that hosting your own videos on your site will give you more link building credit. If you are using Youtube, Vimeo, or any other social sharing site, you can use a custom embed to include your link. That way, if you have created a great video that people want to share, your link is being passed around every time it is shared, retweeted, or posted to someone’s blog. Since Google looks at videos, and any multimedia really, as higher quality, it gives you more link juice, and acts as many links versus just one backlink in an article. So if you are trying to increase your search rankings, make sure you get your link in the video embed.
Finding the Right Material
One thing that will quickly kill a viral video is making a piece that is not right for the medium. For instance, a lot of people get caught up with the idea that they need to make a video, and forget about substance. For instance, you should never start with wanting to create a video, and then come up with a message. Instead, you start with a message, and work your way to discovering that video is the best way to get that information out. For example, if a satellite service provider wants to do a tutorial on how to use their service, that is the message. They then realize that using a video is the best way to demonstrate the service. So instead of starting out with wanting to create a video, a company should work their way to making a video so it’s completely relevant.
Properly using video is a great way to build links back to your website, and can really get your rankings up. You just have to remember that you should use the proper SEO tactics by embedding your link. When it comes down to it, you can get as many shares as you want, but if you don’t have your link in the embed, then you won’t get any SEO benefits. You also want to make sure that you have material worth sharing, because making a video that isn’t worth sharing will not do you any good. So if you want to maximize your SEO efforts, than look into video sharing with your link.
Peter Margolis is an SEO blogger and focuses on content creation and video production.