Online campaigns are the order of the day. Anyone not hiding under a rock knows how online revolutions have changed the face of modern history in the last couple of years. So many causes found a voice because of social networking websites like Facebook and Twitter. But if you take a quick look around, you will find that though online campaigns have become popular, most of them have bit the dust. This is because of faulty planning and a general lack of awareness when it comes to knowing the power of Facebook.
Facebook can become a much effective tool for your online campaign if you know how to use it. For example, if you are kicking off an online campaign, create a Facebook page for that. The next step is to hunt out other Facebook pages that are more popular and have an influential presence online. You cannot message them through your Facebook page directly. Instead, log on to Facebook with your personal profile and ‘Like’ the page you want assistance from. Then use a direct message to this page by introducing yourself as a representative of your own Facebook page. This will solve your hurdle.
Another way to generate awareness about a cause is to create pre-existing content and then sharing the infographic through your Facebook page. There are a number of websites offering free software to help you create interesting infographics. With the help of one such website, you will achieve your purpose. Now promote this infographic extensively. Encourage your ‘friends’ and followers to share or ‘Like’ the infographic picture on Facebook. If the infographic is interesting enough, it will soon go viral and grab eyeballs for your online business.
A third way is a little time-consuming in the conventional sense but pays rich dividends if done with care. Post comments on Facebook pages and updates related to your domain of interest. It is very similar to the SEO method of blog commenting except that this applies to Facebook pages and posts. Avoid pasting one single comment on every page or post that you come across! Read the initial thread diligently before commenting. If your comments are sincere, you will get responses and be able to spark off a debate. Try to keep up the discussion by going back to the same thread as long as the debate continues. You will be able to attract people to your cause by this method.