With Google making life simpler for online marketers with every single initiative, you don’t expect Facebook to sit tight, do you? Google has offered so much for online marketers using video content through YouTube and other platforms. Now it’s the turn of Facebook. In the coming days, Facebook will offer some unique video metrics that will make it easier for internet marketers to gather data about the videos that they are posting online. Here is a rundown of what you can expect from the new video metrics on Facebook:
- Audience Reaction: The new video metrics will help you realize which videos are able to capture the attention of the viewers and which ones are simply draining their interest. With data like percentage of views on videos, you will be able to quickly figure out if the video has repeat watchers or people are simply not interested in watching the entire video. You can get something similar to page view time on Google Analytics. This will help you understand what kind of video content Facebook users want from you and attune your videos to that effect.
- Number of Views: Videos, like online content of other genres, are as good as the number of people who view them. In this regard, it is imperative for online marketers to find out how many online users are checking out a particular video. The new video metric of Facebook will offer you that advantage. If a user watches a video for 3 seconds or more, it will register as a video view. This will include videos that automatically appear on News Feed. When a user clicks on such News Feed videos, it will be registered as clicks to play video.
- Demographic Data: Finally, this is one aspect of the new Facebook video metric that will be very useful for online marketers targeting local areas and specific consumer groups. By using the user information uploaded on Facebook profile, the demographic data metric will offer you statistics about viewer location, age and other pointers. Online marketers can unveil a wealth of analytical data with the use of demographic data on Facebook video watchers.