Marketers mostly use Social Media Marketing for branding businesses. This same platform can also be used for managing online reputation; if you are yet to leverage upon SMM for running your reputation management programs, you need to pull up your socks. When you communicate through the social networking sites, focus more on the reciprocal sides to know what people are saying about you and your brand. Such feedback is invaluable, as it will help you to figure out if someone / something are trying to damage your reputation.
The following are some applications to track what people are saying about you online:
News Alerts and Feeds: Yes Google’s Reader can actually help you to know what people are talking about you online. We all know Google is the leader when it comes to monitoring targeted keywords. Therefore, by simple choosing Google News or Google Alerts, you can receive streaming as well as batch email reports on keywords important to you and you business. In addition, there are several online news outlets offering monitoring applications.
Forum and Discussion Board Monitors: Online forums and discussion boards are places where people to talk about almost anything. Your customers as well as potential customers are likely to share praise or even air grievances for your brand on these platforms. To know about such discussion points and threads, you can use monitoring applications such as Boardtracker, Big-Boards, and Socialmention to see what people are saying about the topic or keyword of your choice.
Blog Monitoring: Blogs are one platform where you need to keep your eyes on. Bloggers (specially the industry leaders) are often downright psychic and seem to know things even before they actually happen. But the truth is most of them are observing the market thoroughly and are aware of the trends that are likely to influence the market. Returning to our topic it is indeed essential to know how bloggers are affecting your business. To monitor third-party blogs, you can use several applications that will alert you every time someone mentions your brand or company name in the blogosphere. Apart from Google Blogsearch, you may refer to sites like Technorati and Icerocket. Blogpulse too offers a trend tracker that helps you to know about the current trends in the blogging world.
Video and Image Tracking: Video sites are gaining popularity amongst the Netizens and you can hardly afford to leave out this platform while monitoring your online reputation. Subscribe to video RSS feeds to know if anyone out there is posting videos about your company or brand that could benefit or adversely affect the business. Google’s Video feeds can be a good option for keeping track on videos posted by third parties.
For those who are less likely to show up in videos should keep a close eye on the online photos. Photo sharing sites and social networking sites have made the concept of tagging popular, which can be either blessing or a curse for you. The concept online photo sharing and tagging has made our world very transparent. People are now documenting their lives with the help of pictures and sharing them with the world to see. Thus, it is more likely that your customers (both happy and those with grievances) are using such platforms to let the whole world how good or how bad you are. Almost all the leading picture hosting sites including Flickr are offering RSS feeds to help you know what’s being shown online about your business.
Social Marketing Site Tools: There are several tools available online to help you monitor individual social marketing sites. For example, there is the Lexicon for Facebook. This keyword tracker looks at the walls as well as other areas of Facebook to help you know what the Facebook users are talking about you. For those who are more active on Twitter, there are several applications for tracking this micro-blogging site. Some of the most popular and effective tools include TweetDeck, Twhirl, Monitter, Trackur, Twendz and Tweetburner.
TweetDeck and Twhirl help to keep you on top of this micro-blogging site using searches. Tweetburner, on the other hand, tracks clicks on your shortened URLs; thus, you can get a better traffic report for your site. Monitter provides you real-time monitoring of the Twittersphere. Twendz helps to monitor this social networking with a more complete snapshot of what people are saying about your company. This more complete snapshot also allows to see up to 70 tweets at one time. Trackur helps you to check on trends, apart from analyzing media mentions for your brand. These Twitter monitoring applications are mostly free; however, paid services are also available offering premium value.
In conclusion, reputation management is essential for branding. Apart from tracking the social mentions, it is also required to create helpful content on your site for a strategic reputation management. Also, distribute content online and participate in online discussions. Integrating a strategic reputation management through press release, forum and discussion board participation etc, will ensure that people read favorable content while searching for your company or brand. And reputation management begins with a proper monitoring of social media marketing.
Branding And How It Works In The Social Media Age – Infographic
Source – AYTM