Online visitors pay for internet bandwidth by the amount of data that they consume in the process. Moreover, they have time constraints to think of and have plenty of options on their computer screen. If your website is heavy or slow to upload on their computer, a user will take the easiest way out: shut down that browser tab and go through to your competing website. This drain will eventually cause a lot of hurt for your sales team because the number of conversions per 100 visitors drops significantly. There are some quick ways to fix this problem. Read on!
The simplest way to build a lighter website is to bring down the data size on photos. Your website will have a number of images. If you can convert all these images into JPEG versions, you will end up making your web page a lot lighter. For example, a PNG image of 1 megabyte will get converted into a JPEG image of just 140k. Building up a website that is light will also mean that the hosting service provider charges you less, not to mention the reduced bandwidth required from the end of the customers.
Distance between the user and the hosting location is also integral to bringing down the time required for the web page to upload. You can use hosting facilities closer to your demographic green zone or try out Content Delivery Network (CDN). On a skeletal level, this breaks up your content so that the geographical location of the user will become crucial to decide from which point the web page will be pulled. The nearest location will ensure that your users get what they want in quicker time.