The title tag, often written by content writers in a rush and with spite, is a key factor in SEO. It is like the catch-line of an ad copy or the hook of a musical tune. It is what defines a web page to the search engine algorithm. A lot of care must be invested in writing the title tags for web pages. In the traditional sense, a title tag used to be somewhere between 65 and 70 characters. Google’s experimentations with the search engine layout have pulled it down to a range between 48 and 62.
The title tag of a web page must summarize the content of that page. This is the first golden rule of writing SEO title tags. Each web page is written with a particular theme or topic in mind. The information on that page pertains to a certain domain. The title tag must reflect that. It makes it easier for Google’s crawlers to index such web pages because they can quickly find out what the web page is all about and relate it to a user’s search. Title tags must contain the keywords that are used in the web content of that page in order to validate relevancy.
The second golden rule of writing SEO title tags is that there must be a different page for information desired by the user. In other words, every user comes to the website with particular needs and requirements in mind. Some come to check the products and services, some for general information while others for offers and discounts. Each of these sections must have their own separate web page. That will make writing title tags a much easier job. There will be no conflict of interest in projecting ideas through a web page.
The third golden rule of writing title tags is that you must not use one title tag for two web pages. Just like you would never think of duplicating the content of one web page on another, the same goes for title tags. Google’s crawlers must not find the same title tag on more than one page. It makes if difficult to index such pages and your website may be heavily penalized for putting up duplicate content.