1 day, 5 hours
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
SEO fundamental, advanced SEO, link building & web master tool
Who is the target audience? All levels of SEO's will benefit from this course. This Advanced SEO training course contains 9+ hours of very In-depth Video walk-through modules with proven techniques, lots of practical examples / live projects / case studies, 35+ resources, 200+ pages SEO Ebook and assignments.
A Carefully crafted SEO course covering latest SEO trends, techniques & more. Search Engine Optimization is an integral part of Digital Marketing. So it's very essential to learn the core concept of Seo with proper detailing.
In our complete SEO module, we would start with the definition of SEO. The correct process for keyword research and then competition analysis & research would be explained. The scope of content writing in SEO is also explained in this module with focus on wireframe and SILO structure & landing page.
Student would be able to practice the fundamentals of SEO on WordPress platform by implementing SEO friendly title tag, meta description, meta keyword, breadcrumb & permalink, H1, H2-H6 Tags. Through this module, you would be able to verify the content length & uniqueness of the content & the importance and exact way of using image alt tag.
After that, Keyword Proximity, Keyword consistency, Keyword Density, Contextual internal vs External Link, relevant tools for the site audit would be explained. Cornerstone Content, WordPress SEO by yoast plugin would be explained.
In the Advanced search engine optimization segment, we would start with search snippet, rich snippet & structured data. Right way of using Robots.txt/ Meta Robot tag. & sitemap would be explained.
The next topics covered in this module are, 301 redirect & canonical, Open Graph, Google Local & Local SEO, The RSS Feed, Page Cache & Mobile Responsiveness, 404 Broken Checker, Boiler Plate. Keeping in mind the recent market trend, Ecommerce SEO is explained. This knowledge of SEO would be incomplete till you know about the Do & Don’t Whitehat vs Blackhat , SEO Glossary. So these are the aspects that we would cover in the Complete SEO Module.
Not to mention, after completion of this module, you would be able to identify the best SEO practices and optimize the on-page or off-page functionalities of any brand and suggest a layout, content,links etc to optimize the website.
Now you would be able to do Keyword research & competition analysis. Also technically optimize the website and verify the platforms with respect to SEO guidelines. You would be able to execute tests and also identify trends, insights & also make proper competitor analysis. You would be able to optimize the home page & the landing pages and ensure proper link building strategy from SEO perspectives.
You'll get a complete overview with lots of examples, practical live projects and assignments.
- Business analysis 00:10:00
- SEO 00:15:00
- How Search Engines read a website? 00:25:00
- Latent Semantic Indexing 00:20:00
- Anatomy of a SERP 00:40:00
- Google Ranking Factors 01:30:00
- Keyword Research 00:45:00
- Competition Analysis 00:35:00
- On-page SEO Factors 00:45:00
- Landing Page Guidelines FREE 00:20:00
- SEO Title Tags 00:15:00
- Meta Description 00:15:00
- Meta Keywords 00:15:00
- SEO Permalink Structure 00:15:00
- Breadcrumbs & SILO Content Structure 00:30:00
- Heading Tags – H1, H2, H3, H4, H5, H6 00:10:00
- Image ALT Tags 00:15:00
- Keyword Proximity 00:15:00
- Keyword Density & Consistency 00:25:00
- SEO Content writing style 00:10:00
- Contextual Internal & External Links 00:25:00
- On-page SEO for a Self-Hosted WordPress Web page 00:35:00
- How to write SEO meta tags for non wordpress websites (HTML/PHP) 00:10:00
- 301 Permanent Redirect and Canonical Tags 00:30:00
- Sitemap 00:20:00
- Robots.txt and Meta Robot 00:25:00
- Text to HTML Ratio 00:15:00
- Geo Tagging FREE 00:10:00
- 404-Error – Broken Links 00:15:00
- Page Caching & Page Speed 00:15:00
- RSS Feed 00:20:00
- Open Graph 00:15:00
- Rich Snippets 00:20:00
- Mobile Responsiveness 00:07:00
- Boilerplate Content & Cornerstone content 00:10:00
- What is Keyword cannibalization 00:15:00
- Various SEO Audit Tools 00:30:00
- SEO Glossary 00:30:00
- Google Local SEO & Map Listing 00:15:00
- Bulk Location upload via Google Places or Google Local 00:25:00
- SEO for Multi-Lingual Websites 00:30:00
- Google Analytics – What to do and what to get? 00:20:00
- Analytics Tracking Code 00:10:00
- Analytics Goal Setup 00:15:00
- Analytics Funnel View 00:15:00
- Analytics Ecommerce tracking and WordPress plugin 00:15:00
- How to Check Analytics and Derive Custom Report 00:10:00
- Recent Digital Marketing Jobs 00:10:00
- Upload your CV 00:15:00
- Placement Feedback Form 00:15:00
Seven Boats Academy - Premier Digital Marketing Institute in India
Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.
Our Alumni Working At
We recommend you to have a 4G Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.
Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.
This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.
Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course.
If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself.
This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.
But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.
Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you.
Yes, you will get replacement unit/module in English from our extensive class recordings library.
Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS
This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement.
In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.
You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.
Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.
We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam.
Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.
Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course.
Further you can upgrade to our premium self-paced online course or live instructor-led courses.
Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams.
Further you can opt in for our premium self-paced online courses or live trainer-led courses.
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