SEO fundamental, advanced, link building & web master tool
Search Engine Optimization is an integral part of Digital Marketing. So it’s very essential to learn the core concept of Seo with proper detailing. In our complete SEO module, we would start with the definition of SEO. The correct process for keyword research and then competition analysis & research would be explained. The scope of content writing in SEO is also explained in this module with focus on wireframe and SILO structure & landing page.
Student would be able to practice the fundamentals of SEO on WordPress platform by implementing SEO friendly title tag, meta description, meta keyword, breadcrumb & permalink, H1, H2-H6 Tags. Through this module, you would be able to verify the content length & uniqueness of the content & the importance and exact way of using image alt tag.After that, Keyword Proximity, Keyword consistency, Keyword Density, Contextual internal vs External Link, relevant tools for the site audit would be explained. Cornerstone Content, WordPress SEO by yoast plugin would be explained.
In the Advanced search engine optimization segment, we would start with search snippet, rich snippet & structured data. Right way of using Robots.txt/ Meta Robot tag. & sitemap would be explained.
The next topics covered in this module are, 301 redirect & canonical, Open Graph, Google Local & Local SEO, The RSS Feed, Page Cache & Mobile Responsiveness, 404 Broken Checker, Boiler Plate. Keeping in mind the recent market trend, Ecommerce SEO is explained. This knowledge of SEO would be incomplete till you know about the Do & Don’t Whitehat vs Blackhat , SEO Glossary.
So these are the aspects that we would cover in the Complete SEO Module. Not to mention, after completion of this module, you would be able to identify the best SEO practices and optimize the on-page or off-page functionalities of any brand and suggest a layout, content,links etc to optimize the website.
Now you would be able to do Keyword research & competition analysis. Also technically optimize the website and verify the platforms with respect to SEO guidelines. You would be able to execute tests and also identify trends, insights & also make proper competitor analysis. You would be able to optimize the home page & the landing pages and ensure proper link building strategy from SEO perspectives.
What you’ll learn from this SEO course?
You’ll get a complete overview with lots of examples, practical live projects and assignments. Find below the list of topics that you would be aware of after this course.
# Module A
Introduction to Search Engines
What is Search Engine Optimization or SEO.
What are Search Engines, Search Crawlers & Search Bots.
How Search Engines Work.
What is Search Engine Algorithm.
What is Onpage SEO & Offpage SEO.
Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.
Understanding Search Engine Result Page (SERP).
# Module B
HTML Structure, Semantic Errors and Validation
Optimized HTML Structure for SEO.
Different HTML Elements, tags & attributes.
Understanding Semantic & HTML Structural Errors.
Validating & Optimizing HTML.
# Module C
Advanced SEO Keywords Analysis Training
Importance of Keywords (Keyword Phrase) on Search Engine Optimization.
Long Tail Keywords & their importance.
Manual Keyword Analysis SEO Techniques.
Keyword Analysis for SEO using Google AdWords Keyword Planner Tool.
Keyword Efficiency Index (KEI)
What are Latent Semantic Indexing (LSI) Keywords.
Keyword Density & over optimization.
Keyword Stuffing & Blackhat SEO & outcome.
# Module D
Onpage Search Engine Optimization (Onsite SEO) Training
Page Title Optimization.
Meta Description Optimization.
Meta Author, Robots Optimization.
Meta Viewport, Geo Tags Optimization.
Header (H1, H2, H3 etc.) Optimization.
Search Engine Optimized Content Writing & Optimization.
Keyword Placement & Strong & Emphasis tags.
Website Link Structure Optimization.
SEO friendly URL optimization.
Search Engine Optimized Breadcrumbs.
Link Title & Anchor Text Optimization.
Inner Link & Outbound Link Optimization.
Image Optimization for SEO.
Image Name, Image Title & Image Alt Optimization.
SEO friendly Website Structure & Layout Optimization.
Website Footer Optimization.
Different Unethical Onpage SEO Practices & how to avoid & fix them.
# Module E
Advanced Rich Snippet Markup – Structured Data Training
What is Rich Snippet Markup – Structured Data.
How Structured Data can help in SEO.
Types of businesses can implement Rich Snippet Markup.
What is Schema.
Basic Schema understanding & implementation.
Advanced & Nested Schemas.
How to test & analyze Schema.
# Module F
Advanced Google Search Console (Google Webmaster), Google Analytics Training
What is Google Search Console (Google Webmaster).
How to Integrate Google Search Console (Google Webmaster) with a self hosted website or blog.
Thorough understanding of Google Search Console (Google Webmaster).
Data analysis and reporting using Google Search Console.
What is Google Analytics & it’s use.
How to activate Google Analytics with a website (self hosted or blog).
Google Analytics Data Filters.
SEO Data Analysis & Data Mining.
Different Report creation from Google Analytics.
# Module G
Blogging for SEO Training
What is Blog & their structure.
How to set up a blog.
How to optimize a Blog for SEO.
How to write & publish an optimized article on a Blog engine.
How to integrate a blog with a website.
Blogging for SEO – How it can help.
# Module H
Advanced WordPress SEO Training
What is WordPress.
WordPress blog setup.
Important WP SEO Plugins.
WordPress Yoast Plugin.
WP Super Cache Plugin.
Complete WordPress post optimization.
WordPress post optimization using Yoast SEO plugin.
WP Post SEO for Google Answer Box.
# Module I
Landing Page Optimization Training
What is landing page.
What is Call to Action (CTA).
Types of landing pages.
Landing page optimization elements.
Complete landing page optimization techniques.
# Module J
Competitor Analysis Training
Importance of Inbound or Backlink Analysis of competition websites.
How to start analyzing inbound links.
Free SEO Tools for backlink analysis.
How to use MOZ Open Site Explorer to generate backlink report.
Other SEO Tools like AHREFS etc. for Inbound Link Analysis.
Manual SEO Techniques to research backlinks of competition websites using Google.
Introduction of Google Operator Search.
# Module K
Off-page Search Engine Optimization Training & Video SEO
What are Inbound Links or Backlinks.
Why Inbound Links are crucial for Search Engine Optimization.
Natural & Unnatural Linking (Ethical & Unethical backlinks).
Different types of backlinks.
Nofollow & Dofollow links & their differences.
Benefits of Editorial Links & risks of Non-Editorial Links.
How to get Dofollow links from authority websites.
Concept of Page Rank (PR) & how to increase PR through high quality backlinks.
Website submission on different Search Engines.
Values of .EDU, .GOV & .ORG links & how to find.
Backlinks from .EDU, .GOV & .ORG websites.
What is DMOZ & DMOZ submission & guidelines.
What are Directories, types of directories & Directory Submissions.
Business listing with proper citation & consistent NAP on different city specific business directories.
Different high PR Social Bookmarking Websites & submissions.
SEO Content writing & article submissions on article submission sites.
How to find blogs on a particular niche.
Blog posting on related authority blogs.
Art of valuable high PR blog commenting on the niche.
Classified backlinks from good quality classified websites.
Press Release writing & submissions.
Alexa integration & Alexa ranking.
Web 2.0 / 3.0 backlinks.
Youtube optimization (Video SEO) & inbound links from Youtube & other video broadcasting sites.
PowerPoint & other sharable documents creations & submissions.
Inbound Links from Question Answer sites.
Backlink Anchor Text optimization for natural & ethical SEO.
Link building from Social Networking platforms.
Google Plus optimization.
# Module L
Local SEO Training
What is Local SEO.
Business listing on Google My Business (Google Places).
What is citation.
What is NAP data.
Foursquare, Yelp, Hotfrog & other business directory listing.
Consistent Citation creation with exact NAP.
Business Reviews on Google My Business (Google Places) and other business directories.
# Module M
Advanced Mobile SEO Training
What is Mobile SEO.
Difference between desktop/ laptop SEO and mobile optimization techniques.
What is responsive web design (RWD).
What is Accelerated Mobile Page (AMP).
Mobile View Port.
Mobile site layout optimization.
Mobile site image optimization.
Mobile site indexing techniques.
# Module N
Technical SEO Training
Website structure optimization for fast loading.
Minimizing HTTP calls.
Gzip activation & CDN (Content Delivery Network) management.
Importance of mobile friendly Responsive Website design on SEO.
Search Engine friendly URL rewriting techniques with .HTACCESS.
Importance of Redirection.
301 Permanent Redirection & 302 Temporary Redirection, their differences & how to use.
Duplicate Content issue & Canonicalization.
Rel Canonical tag implementation.
Rel alternate tag implementation.
Rel amphtml tag implementation.
Other Rel tags implementation.
Hreflang tag implementation.
Cannibalization issue & how to fix.
404 Broken link analysis & redirection.
Custom 403, 404 etc. page creations.
Importance of sitemaps. Sitemap.xml, Sitemap.html file creations.
RSS file creations.
Robots.txt file creation & uses.
Quality analysis of Inbound Links, link cleaning & Google Disavow tool.
# Module O
Conversion Rate Optimization (CRO) Training
What is Conversion Rate Optimization (CRO).
Conversion Rate Optimization techniques.
# Module P
Advanced Voice Search Optimization Training
What is Voice Search.
How Voice Search works.
Optimization techniques for voice searches.
# Module Q
Advanced Website Audit and Site Recovery Training
Complete website analysis and audit.
Site audit using different SEO tools.
Complete knowledge of different Google Algorithm updates.
Website recovery from Google Panda (Content) updates.
Website recovery from Google Penguin (Link) updates.
Website recovery from Google Hummingbird (Search Queries) updates.
Website recovery from Google Pigeon (Local) updates.
Website recovery from Google EMD (Exact Match Domain) updates.
Google Real-Time Penguin Update.
Google Rank Brain Algorithm Update.
Google Accelerated Mobile Page (AMP) Update.
# Module R
Ecommerce SEO Training
# Module S
Multilingual SEO Training
|Introduction to SEO/SXO|
|SEO is officially the acronym for Search Engine Optimization. It is the process by which online brands and information centers ensure that their websites are visible to users, who search in search engines like Google with some words. These words are known as keywords or key phrases.|
|How Search Engines read a website?||00:25:00|
|There is a distinct difference between how a human user looks at a website and how search engine crawlers see it. While human users find visuals like pictures and animation videos eye-grabbing, these mean little to search engine crawlers.|
|Latent Semantic Indexing||00:20:00|
|On a skeletal level, LSI checks for synonyms in your content that match with the title and Meta description of your web page.|
|Anatomy of a SERP||00:40:00|
|When a user keys in some words in a search box, the search engine throws up some results corresponding to those words. The words used, as you know, are called keywords. The page on which these search results are displayed is known as Search Engine Result Page or SERP.|
|Google Ranking Factors||01:30:00|
|There are a number of factors that influence the ranking parameters of Google. We can broadly classify them into two segments: on-page and off-page.|
|Keyword research is the backbone of every SEO initiative. Getting hold of the right set of keywords can take your website to the dizzying heights of success|
|In the field of SEO, competition plays a vital role in deciding the strategy and future plans of your own team|
|On-page SEO Factors||00:45:00|
|The SEO of your website depends equally on the on-page and off-page factors. On-page factors are those aspects of SEO which are visible on the surface of the website.|
|Landing Page Guidelines||FREE||00:20:00|
|Landing pages are where a user reaches after clicking on an online ad or web link. It can be a Services web page or a Contact page, depending upon the choice of the online marketer.|
|On-page SEO fundamentals|
|SEO Title Tags||00:15:00|
|The use of title tags enhances the SEO optimization of a web page. You can find title tags at the top of the internet browser page that you are using. Title tags carry out two functions, validating its name. As a title, it gives every user an idea about the content of the web page. As a tag, it gives search engine crawlers an idea about the content of the web page.|
|When online users search for something online, be it on Google or any other search engine, they find some results listed on their screen. Along with each result, there is a one or two line description of the web page listed. This description is usually the reason why an online user clicks on the web link provided and visits that page.|
|Meta keywords are found on the HTML version of a web page. They are comma-separated keywords that are relevant to the content of that particular web page. It must be mentioned at the very start that meta keywords are not that important in the context of SEO on Google. However, meta keywords still hold importance and relevance in other search engines like Yahoo, Bing and Ask. Meta keywords are like an embellishment that you add to your web page to stay ahead of the competition curve.|
|SEO Permalink Structure||00:15:00|
|The URL that you find in your browser tab for a particular web page is often its permalink. Permalink is a joined word comprising ‘permanent’ and ‘link’ or a web link that is permanent and does not change under any circumstances. Permalinks are necessary to ensure that the address of a page is not variable.|
|Breadcrumbs & SILO Content Structure||00:30:00|
|They are directions to ascertain the present location of the user in the context of the website, with the home page as the starting point. SILO Structure stands for the hierarchy of web pages within a website|
|Heading Tags – H1, H2, H3, H4, H5, H6||00:10:00|
|Learn about SEO heading tags - H1 to H6. How to rightly use them in your page content.|
|Image ALT Tags||FREE||00:15:00|
|Did you know that the beautiful images on the website are worth nothing to search engine crawlers? Human users may see the images but for the search engine crawlers, it is just a blank area on the page. The smart way would be to optimize this seemingly blank area to the search engines. It can be done through image ALT tags.|
|For example, 7boats.com is a digital marketing company. The words ‘digital’, ‘marketing’ and ‘company’ are three different keywords while the phrase ‘digital marketing company’ is a key phrase. Keyword proximity is the yardstick of how close your keywords and key phrases are to each other.|
|Keyword Density & Consistency||00:25:00|
|To put is very simply, the keyword density of your content page is the percentage of the number of keywords as opposed to the total number of words on the page. For example, if your keyword appears 2 times in a content page worth 100 words, your keyword density is 2%.|
|SEO Content writing style||00:10:00|
|Learn about SEO content writing styles|
|Contextual Internal & External Links||00:25:00|
|Internet marketers should make use of anchor texts in order to get online users to click on links and visit different web pages|
|On-page SEO for a Self-Hosted WordPress Web page||00:35:00|
|Step by step guide how to do on-page SEO for a self hosted wordpress website's page.|
|301 Permanent Redirect and Canonical Tags||00:30:00|
|Consider the example of two URLs: http://7boats.com and http://www.7boats.com. To an online user, both web addresses might mean the same. But they are not! To the search engines and from the SEO perspective, these are different from one another.|
|Sitemaps do not just help your online visitors to find what they are looking for; it is also beneficial to search engine crawlers to index your web pages on the SERPs. Having a well-drafted and crafted sitemap will also help your web content team to build up web pages according to the blueprint of the sitemap.|
|Robots.txt and Meta Robot||00:25:00|
|The search engine crawlers or spiders that visit your website need instructions from your end to crawl and index your website. These instructions direct the crawlers in the right direction, as per your convenience. These set of instructions are listed as robots.txt.|
|Text to HTML Ratio||00:15:00|
|In a website, there is the back end and the front end. The back end is the coding section of the website and the front end is what is visible on the web page. The coding section is usually HTML. There is a ratio that needs to be maintained between the text on the web page and the HTML coding corresponding to the same page. That is the text to HTML ratio|
|With the help of geo tagging, websites can offer users location-specific information like office address, nearest available stores, etc. Geo tagging is done by code automatically generated from geo-tag.de.|
|404-Error – Broken Links||00:15:00|
|The 404-error message is called so because when the web servers do not find a web page, it sends an error code of 404.|
|Page Caching & Page Speed||00:15:00|
|Page caching & page speed concept|
|RSS or Really Simple Syndication feed is like the telegram of the online world! With the help of RSS feed, online users can subscribe for content updates on their favorite websites or blogs. The idea of RSS feed is to ensure that interested audiences are always kept in the loop and are engaged with content alerts, etc.|
|Very simply put, Open Graph is a tool on Facebook to share a webpage’s content summary through a thumbnail image and 2 or 3 lines of descriptive text.|
|Rich snippets are interesting tidbits of data and information that the webmaster provides to arrest the attention of the user. It can be in the form of reviews, ratings, snaps of the author, etc.|
|Mobile responsiveness & mobile friendly checker tool|
|Boilerplate Content & Cornerstone content||00:10:00|
|Learn more about what is called a boiler-plate content and corner-stone content.|
|What is Keyword cannibalization||00:15:00|
|How to avoid or solve keyword cannibalization problems?|
|Various SEO Audit Tools||00:30:00|
|Various SEO audit tools|
|A Complete Glossary of Essential SEO Jargon|
|Types of Links||00:20:00|
|The stronger the linking network of a website, the more pronounced is its presence online. Search engine algorithms place a lot of value on how robust a linking network is and ranks a website accordingly.|
|NoFollow, DoFollow Links and PageRank||00:35:00|
|A website that is closely linked to other associated and relevant websites will have more credibility in the eyes, or rather algorithms, of Google|
|Anchor Text and Natural Link Profile||00:25:00|
|To put it simply, anchor text is the set of words or phrases on which a hyperlink is embedded. It can be a keyword or simply a phrase that links to a relevant and pertinent page.|
|Link Building Best Practices, PA and DA||00:20:00|
|As obvious from discussions about link building, it is a major tool for an SEO professional. However, just like any other digital marketing weapon, link building also comes with some best practices and guidelines. These are necessary to stay in the good books of Google and ensure that spammers do not have a field day online. The motto of effective link building centers around three keywords: quality, relevance and freshness.|
|Link Pyramid & Link Wheel||00:10:00|
|Learn what is link pyramid and link wheel|
|How to Find Relevant Sites for Backlinks||01:00:00|
|Google pays a lot of attention and credibility on a web page that has backlinks. Such web pages get additional benefit during SERP indexing. However, the catch is that these backlinks must be relevant to the information on the web page it leads to.|
|FFA / MFA Sites||00:10:00|
|FFA stands for Free For All. These are websites that have a list of websites that are open to advertising online. MFA stands for Made for Adsense.|
|SEO Don’ts (Black-hat Techniques)||00:20:00|
|SEO is one field where the bad can mix in seamlessly with the good. That is, of course, to a certain extent. In the modern day SEO, search engines are coming up with sophisticated tools and algorithms to quickly detect SEO efforts that are playing in dangerous waters. The websites are likely to be hauled up and penalized.|
|Starter Guide for SEO by Google||02:00:00|
|SEO starter guide book by Google|
|SEO for beginners Handbook by SEJ||02:00:00|
|SEO for beginners Handbook by SEJ|
|SEO Checklist for New Websites – Useful Third Party Resource||00:18:00|
|SEO Checklist for New Websites|
|Google Local SEO & Map Listing||00:15:00|
|Google local SEO, Local Search & Map listing|
|Bulk Location upload via Google Places or Google Local||00:25:00|
|Learn how to add multiple locations in Google maps and Google local search listings|
|Ecommerce SEO tips|
|What to consider while creating Robots.txt file for ecommerce sites||00:15:00|
|Learn what's important while creating ecommerce SEO|
|5 Tips to optimize Ecommerce product detail page||00:10:00|
|5 Tips to optimize Ecommerce product detail page|
|SEO for Multi-Lingual Websites||00:30:00|
|Google Search Console|
|Google Webmaster Tools (GWT) or Search Console||01:30:00|
|To make more sense of the data and statistics about a website, Google has designed and developed Google Webmaster Tools. This is a toolbox for the webmasters of websites. They can get all the information they want about a website|
|Top 3 ways to combat Google Penalty||00:15:00|
|Top 3 ways to combat Google penalty|
|Google Analytics – What to do and what to get?||00:20:00|
|Google Analytics is the tool that provides data and statistics about websites and the internet in general. To have access to the information, one needs a Google account. The data gleaned from Google Analytics is used by internet marketers, including Search Engine Optimization professionals, to develop online marketing strategies and branding. The information is available free through a Google account.|
|Analytics Tracking Code||00:10:00|
|With the use of a basic web page tracking code, you will be able to measure data about your website through Google Analytics. After you install the tracking code through the following steps, it usually takes about a day for the data to show up on Analytics.|
|Analytics Goal Setup||00:15:00|
|Goal in Analytics mean the same as it does in everything else. It refers to the objectives of a website or mobile app. Online marketers set up a Goal on Analytics to find out how well their website or mobile app has satisfied or met the desired objectives. The objectives can be varied. It can be a sale, a subscription to a newsletter or even completing the level of a mobile app game.|
|Analytics Funnel View||00:15:00|
|Google Analytics provides you with tools to study and collect data throughout the entire duration of a sales process. Once a customer enters the ambit of the marketing funnel, Analytics is able to report every step of the way. This data helps you to understand how the user moves forward or leaves through one of the leaks in the funnel.|
|Analytics Ecommerce tracking and WordPress plugin||00:15:00|
|With the help of plugins from Analytics, webmasters are able to track user information. For popular platforms for ecommerce sites like WordPress, there are a number of plugin options available. With this information, ecommerce site owners are about to strategize and improve their revenues. They are also able to study user psychology, even buying patterns.|
|How to Check Analytics and Derive Custom Report||00:10:00|
|A custom report is prepared with the dimensions that you require. It is in a personalized format. You have to liberty to pick and choose the parameters that you want to measure.|
Offer on Udemy (Worldwide)
Learn Complete Advanced SEO from Udemy. Save up to 89%. Lifetime access . Click here
Offer validity- On-going
Offer on Vimeo (Worldwide)
Learn Advanced Digital Marketing from Vimeo-on-demand video walk through modules. Attractive discounts.
Offer validity- On-going
Offer on Seven Boats Academy (Worldwide)
Pay just USD 90 and get lifetime access to our online advanced digital marketing course. 150 hours of elearning content, video walk through modules, webinars, assignments, case studies, quiz, forum, job board access, ebooks and many more. Hurry. Enrol now.
Offer validity ongoing