Fast-Changing SEO Metrics You Must Consider
As a rapidly changing scenario, the SEO domain throws up new challenges every single day. There are so many aspects of the search engine game that keeps evolving and morphing into something very different from what they were originally. This is enough to keep SEO professionals on their toes. Without being overtly alert and sensitive to all kinds of changes in technology and its use, as an SEO player you have no other choice but to keep updating your bag of tricks for these fast changing seo metrics. Here are some points that you must consider to stay ahead of the fast changing SEO metrics:
This is a beehive of activity that every SEO team should keep close tabs on. More people are now making use of mobile devices like cell phones and tablets to conduct local searches. Desktops and laptops are taking a backseat, especially when it comes to local searches which are usually done on the go. This kind of search pattern (Local SEO) requires a ball-game different from the usual SEO strategy.
This is probably the single most instrumental change in the SEO world in the recent past. People are not content with search results that cater to the keywords that they use. Intention of the searches matter as well. The certificate to this kind of search pattern is provided by Google itself. There is no doubt that SEO teams have to be mindful about this search pattern. They have to be awake to the strategy of using intentional keyword searches.
Related search: How to do keyword research?
The practice of link building, long considered the mainstay of the SEO process has lost much of its sheen in the last couple of years. That does not mean that link building is wholly and truly out of the picture. Link building needs to be continued by SEO teams. The only difference is that the usual way of doing business in links is not valid anymore. No more paid links or hankering after links to boost SERP. The process has to be organic and more natural to get the approval of Google. Otherwise you are in for a steep Google penalty!
Keeping track of these factors will ensure that you are ready for any surprises that are thrown your way by Google!
Some useless SEO metrics
Metrics are awesome in the sense that they help you measure the performance as well as provide the clue to weak links in the chain. SEO metrics have evolved over time, the old giving way to the new. Some metrics of SEO that looked like invincible are now gathering dust in the office attic. In this blog, we have often suggested SEO metrics that you need to look at in order to remain in the game. Today we are throwing up some SEO metrics that are completely useless! The reason is that we don’t want you to fuss over them and move on!
Who cares about keyword density these days? Keyword density is roughly the amount of keywords you inject into a content piece measured against the total number of words in it. In the good old days, keyword density was a prime cause of concern for writers in the internet marketing division. I can vouch from personal experience how they were badgered to get the keyword count right! Today it is the quality that Google looks at, more than keyword density. Smart internet marketers do the same.
Another throwback to the dinosaur era of SEO! The number of backlinks in an SEO effort was looked upon as medals on the uniform of soldiers. That respect and prestige for the number of backlinks in the kitty is now replaced by the quality of backlinks that you have under your belt. Search engine algorithms are more concerned about what the quality of the backlinks is, rather than how many you have of them. Dump the number metric from the backlink scheme. Get rid of spam means to acquire more links. Rather, go high on the quality quotient.
The outdated practice is to place all your SEO bets on a few keywords. That is not the correct approach anymore. If you find that you competitor is holding sway over a couple of keywords, look at avenues to rule on other keywords instead of putting your blinkers on and taking your competitors by the scruff of the neck! It makes more sense to create your own kingdom and rule it and expand it, rather than try to usurp someone else’s. There is ample room for more keywords. Your jostling for those few keywords will put your SEO effort to insurmountable limitations.