The weighty sword of Google comes down heavy on websites or blogs that defy the codes of proper conduct in the online marketing industry. If you try to take Google for a ride, especially in the search engine optimization scenario, you are bound to end up paying for it. It will come to bit you sooner rather than later. Despite best intentions not to rub Google the wrong way, you might find that the competition around you is pushing you astray. Once penalized, it takes a lot of hard work to claw your way back. Here are the top 3 ways to keep your website out of Google’s harmful penalty:
- Remove Poor Backlinks: It doesn’t take much to spot those low-quality backlinks that are not paying you any dividends anyway. These backlinks were probably added sometime in the past when you were desperate for some online visibility. Now that your website or blog is better placed, remove those backlinks that reflect poorly on not just your online brand, but also your reputation with Google. You will find it easy to identify those poor links by measuring the influx of online traffic from your existing backlinks.
- Backlink Statistics: The first point gives birth to this one. It is very necessary that you have all your backlink statistics ready with you. Before Google hauls you up for overusing the anchor texts or other digressions, you need to remove or modify them yourself. Do not wait for warnings to come your way. There are several online tools, like Google Webmaster Tools, that give you a comprehensive understanding of your backlink framework. Use the statistics regularly to keep track of your backlinks.
- Content Management and Documentation: Most online brands make use of content to reach out their marketing message. It may be in the form of articles, blogs, press releases or website content. Keep a document of content that you publish online, along with the date and corresponding URL. It will be a tough process to keep updating it but when the tide turns against you, you can quickly find out the piece of writing that has irked Google. Include your social media presence in this documentation. Use Google Spreadsheets to update this document.