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Finding the Perfect SEO Balance

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SEO balanceIt is no secret that in life, as well as in online marketing, you need to strike a balance. The closer you are to hitting that perfect point in the scale, the better your results will be. It is true that sometimes, under the influence of factors beyond your control, you have to be lenient towards one particular side. That leniency, however, must not disrupt the balance. In the context of SEO, there may be times when you feel that one particularly weak area needs additional focus or work. But that should always be for a short period of time, otherwise you will end up on a lop-sided state of affairs.

SEO, as we all know, is made up of two sides, one internal (on-page & on-site) and one external (off-page). Just as it is difficult to control external factors than internal ones, off-page SEO needs more time and lots of planning as compared to on-page. On-page concerns with the optimization of your website or blog; focusing on the back-end operations, building up meta-tags and descriptions, the actual content on your website and the use of keywords. Internal linking and navigation, not to mention HTML coding, are also part of your on-page SEO. That is why it is rather convenient to change things around in the on-page SEO domain.

The off-page is more about external link building and social media presence. In this case, you have to go with the flow and plan things well in advance. The changes that you make here are also slow to happen. For example, you cannot get a social media presence on Facebook or Twitter overnight! You need dedicated work for a period of time. The downside is that when you want to change your track, you cannot do so instantly. You have to figure out your brand positioning and other details before you begin work on off-page SEO. On the surface, off-page SEO requires more skill, lot of hard work, extensive research, time and patience than on-page work.

It may seem that because off-page is more time-consuming, you need to focus on it more than your on-page job. But that is just a fallacy. Even if you get the off-page right, your SEO will fail if the on-page side is not up to the mark and vice versa. That is why SEO experts insist on focusing on all aspects of on-page and off-page SEO with equal attention. Basically it’s a 360 degree approach. You have to do all your best related to your business and keep it updated every moment with the change of technology.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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