Google Adwords is a treasure house of information about keywords, the building blocks of your SEO campaign. However, there are only a limited number of websites that make proper use of Google Adwords, despite recognizing the value of this keyword research tool in the context of SEO in search engine giant Google. In this post, we shall look closely at some of the ways in which you can draw more benefits from Google Adwords. Read on!
The first step in your search for the ideal keywords on Google Adwords is keyword identification. In this step, you need to get a detailed idea of what the users are searching for in your domain. The keyword ideas offered by Google Adwords are based on the summation of these searches picked up from Google. All you have to do is enter the name of the website you want to optimize. The Adwords tool will come up with a list of relevant keywords in your domain. This is the easiest way to build up a list of keywords that work for your website. In fact, you can easily get a close look at the keywords being used by your competitors!
Other than using your website URL for keyword identification, you can use your domain of interest as well to look for keywords. For example, if you are working as a florist, you can enter the word ‘flower services’ in the box and obtain a list of generic keywords that are relevant for your industry. Of course, this is not really the keyword tool that you are looking for if you want some serious keywords for your business. Searching for keywords on Google Adwords through this process will throw up generalized keywords that apply for all businesses in this domain and not for your specific need.
The third, and most accurate and precise of the three methods of keyword identification, is to use a seed phrase and look for permutations and combinations with that particular phrase. The keywords projected by the use of this method are closer to what you need for your particular website. For example, if you type in your brand name as ‘Mojo’, the keyword list will contain words with this particular seed phrase, tallying the word against searches made with this phrase. You can use the exhaustive list for your SEO.