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How To Use Social Media To Boost SEO Ranking

by | Updated on: Mar 3, 2023 | Social Media | 1 comment

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Social Media = Increased Visibility = More Links

social media
Social Media and SEO

Mention the word social media and a plethora of definitions and accusations will be thrown at you. Social media has been blamed for all of the ills of society as well as given credit for bringing about much needed changes. Whether it was helping foster revolutions, ensuring that a vigilente was apprehended, or teaching the steps to the latest dance, social media has had and will continue to influence the dynamics of the world’s culture.

Twitter, Facebook, Pinterest, Instagram, You Tube, and Flickr are just a few of the sites that play a predominate role in the use of this online media. It is loosely defined as an instrument of communication that involves some type of interaction or dialogue between individuals or groups online. Because of its effectiveness and its ability to reach millions of people quickly, anyone using these sites wants to know what can be done to improve his site’s ranking.

Ranking has to do with a website or web page’s visibility; how often a it appears in a search result. If you connect your site or page to Facebook or Twitter, you will find your that your ranking will improve substantially.

Social Media Helps SEO

Join the site and set up a personal profile.

However, there are some things you should do to take advantage of these sites’ services. The first and most obvious is join the site and set up a personal profile. There is usually no cost involved and primarily it’s just your introducing yourself to those who might want to read your thoughts and opinions or make use of your services. Biographical information, a real name or pseudonym, and a picture are pretty much all that is needed.

Add links to your profile that will lead back to your website

Next, add links to your profile that will lead back to your website. A link, the location of a resource, is like part of a chain. It will direct your viewer to another place in your document or to another document that provides support or another source for the information you’ve shared.

Join more than one site.

This allows you to reach different audiences and provides more backlinks and traffic on your site. You can also share your post on social networks. This enables friends and viewers to receive regular updates about
activity on your site.

Add social sharing button on website

Finally, try adding a share button on each social network profile. This will allow anyone with a profile on the same site access to your page and it can be posted on theirs. The more your site is shared the more traffic it will receive.

If you take advantage of the available tool, produce good content, and align yourself with other profiles, you will significantly improve your ranking.

5 Things to Consider About The Impact of Social on SEO

1. Social Links May or May Not Boost Your Search Rank

Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.

2. Social Media Profiles Rank in Search Engines

Yes 100%. A complete and optimized social profile can really helps in SEO ranking.

3. Social Media Platforms Are Individual Search Engines Too

Yes definitely. There are search options in every social media channel such as Facebook, Twitter, LinkedIn, YouTube. You should use proper post content along with hashtags to get found by your target audience.

4. Social signals help in brand authority build-up

Yes. 100%. The strong the social signal a brand has, better it’s traffic and search ranking. Social signals include shares, comments, referral visits, likes & engagement.

5. See What Bing Webmaster’s Guideline says

Social media plays a role in today’s effort to rank well in search results… [t]hese positive signals can have an impact on how you rank organically in the long run.

Social Media Strategies for SEO

  1. Give a CTA or link along with your social posts so that users can take action.
  2. Increase positive brand mentions by getting more reviews, re shares & comments.
  3. Build partnerships with influencers.
  4. Don’t forget to promote local events, offers etc.
  5. Answer Questions on Quora
  6. Post on Sites that Give Dofollow Links
  7. Find Ways to Share Your Expertise
  8. You social media pages do rank in search results, so keep multi-channel approach

Online Marketing: Social Media & SEO

seo and social media
How To Use Social Media To Boost SEO Ranking 1

In this business world, to earn more money in online marketing you need to implement effective marketing strategies which may attract more customers to the business. Your marketing plan should be integrated with various strategies like search engine optimisation, social media marketing, email marketing, paid surveys, blogging etc. Set your marketing plan accordingly. If done correctly your business can gain huge profits and can ultimately increase its sales rate.

Search engine optimisation is a powerful technique which boosts your website traffic and visibility. Through SEO, you can target potential customers who are interested in your business. Social media is the essential platform for every business. You can reach global audience. Information shared in social network creates a buzz about your products and May increase your credibility. SEO and social media are essential techniques which create brand awareness of your business products or services. Search engine optimisation and social media are interrelated to each other.

Here are the few examples how social media and SEO increase your marketing ability

Promoting content on social networks generates natural links: 

Social network is the best platform which increases your brand awareness. Write a content describing about your products and services. Provide a good content to users which solve their problems. Most online customers will search for their desired products and may end up with unhappy results. Write an SEO friendly content. Make it small and appropriate. Through social network your content can be shared among millions of users simultaneously. Visitors who like your product may get back to you through backlinks. Now it’s your turn to make these visitors into customers.

SEO and social media drives targeted traffic to a website: 

When a user enters a query in search engines like Google and yahoo it may display most accurate results on the top pages of search engines. If you want to display your site on the top pages of search engines implement optimisation techniques.

Through this tactic number of visitors may reach your site. More the visitors on site more the traffic. You know that the information shared in social site may attract global visitors. Because customers who are satisfied with your product may advise other visitors. These new visitors will be redirected to your site through backlinks. This enhances your website traffic.

Increase your brand awareness: 

Your site may rank well in SERP if there are number of visits. Through this strategy your products or services may reach global audience. Even your Facebook profile, Twitter profile and linkedln profile can rank in search engines. Like your company’s website your social media profiles may also increase your brand awareness.

Social media and search engine optimisation are related to each other. When you integrate these techniques you may create a comprehensive marketing campaign.

How social media is changing the way for SEO?

As SEO has achieved validation in the world of business as a legal means of marketing and promoting a webpage, people have found various means to do it. Website owners often ask the question that how exactly does social media websites help in driving product sales. How social media can change the way for SEO and improves targeted traffic. However, I have found a rock solid proof of how it affects the SEO and helps in the genuine marketing of your product, thereby increasing your sales.

social media
How To Use Social Media To Boost SEO Ranking 2

Social media sites have a rich source of targeted traffic which I used to drive to my affiliate marketing sites. It helped in defining my market demographics and sending invites to the potential customers and members in a much easier way.

Social networking link are not just links which work for the improvisation of the Page authority on search engines like Google, Yahoo, Bing but press links which are designed to drive potential traffic for your site. A well balanced functioning of conventional link building and social networking link helps in the right enhancement of your SEO . I figured out that the SEO content to be posted on the social media website should be advantageous. It shouldn’t be in big paragraphs and instead contain primarily short items with useful information. I posted all unique SEO content on my social sites made sure to include a link to my site.

I made use of a number of network sites which are most well known. I made by the use of community sites like Facebook, review sites like Yelp, bookmarking sites like Digg, micro blogging sites like Twitter and many forums too. All these sites helped me in a precious way to drive traffic aimed at my website. However, I did conduct an online research do find my potential traffic.

When I nearly determined all my target audience, I knew that I have to focus more of my attention there.  It is very important to know which social media sites one will use to increase the traffic of your website. While sites like Facebook are used by everyone, but few sites also appeal to a smaller group of people can also suit your marketing scheme. One thing to be kept in mind is the number of users. I noticed that if we want an access to a larger user base, then it is likely to find customers in that Market. Increasing the traffic is the ultimate goal of the social media marketing for Search Engine Optimization.

So, what is the right way to increase traffic to your website? I wondered how anyone can be sure viewers would come to your website and will get interested in your products. One simple way is to buy targeted website traffic via paid ads. You can easily buy the traffic which focuses on the online users who fall under your target market. The main purpose of buying traffic is that it eventually increased the sale on my website.

Apart from providing visitors with the chance of turning into conversion, the targeted traffic also increases the quality of the website and thus enhances search engine search result ranking. Getting quickly indexed with the help of social media by the search engine crawlers due to the directed traffic is a huge step towards becoming great optimized.

Social Media Effects on SEO

social media and seo
How To Use Social Media To Boost SEO Ranking 3

The internet marketing world is broadly categorized into two hemispheres, the search engine optimization (SEO) part and the social media marketing (SMM) part. However, these two hemispheres are not mutually exclusive. They have a strong influence on each other. In this post, we shall look at the effects of social media networks on SEO and how search results are affected by your social presence. Here are some ways in which social media affects SEO

Personalized Results: 

Google offers you a different set of search results when you are logged into any of the social media networks on the same browser, be it FacebookTwitter or Google. For example, if you are searching for chocolate biscuits and some of your friends on Google+ or YouTube have endorsed a particular brand by visiting their page and establishing contact, that particular brand will come out on the top of your search results! It is referred to as personalized search where the search engines glean out data from your social presence to provide you with search results.

The Dominance of YouTube: 

YouTub gets the benefit of being part of the Google search engine family. The algorithms for the search engines of Google offer an advantage to YouTube that Facebook does not enjoy. So, if you are popular on YouTube as a brand, you are going to enjoy a definite advantage on the search results of Google! In other words, while your competitors slog away to grab top ranks of Google search results, you can take the shorter route of gaining popularity on YouTube to be on the top of the search results of Google.

Social Searches & Hashtags: 

Still think that online users use search engine boxes only for their searches? Think again! Every social media network provides users with a search box. Users key in what they want in these boxes and visit the websites that come up in the search results. The online traffic to your website, therefore, can come from social media networks as well. That is a game-changer in itself, if you compare it with the monopoly of confining online searches to search engines only. SEO executives have to take these social searches into their equation as well. Hashtags play an important role here. Choose right hashtags.

Is it Possible to Separate Social Media from SEO?

separate social media from SEO
How To Use Social Media To Boost SEO Ranking 4

It is hardly possible to separate social media from SEO these days. In fact, they are so inextricably linked that you cannot achieve good search engine ranking without social media marketing; similarly, one cannot succeed in social media marketing by ignoring basic SEO.

To understand how and why SEO needs social media, you need to understand that search engine optimization is based on authority and relevance at its core. And for relevancy, you will need conceptual content (if not killer content) with right keywords.

You need to add regular content (fresh and unique) on a regular basis. And a blog is the best bet to add fresh content to a site on a regular basis. Second comes a community or a forum. Just like blogs, community allows you to interact with your visitors and at the same time provides a great way to add content to your site. Comments and forum discussions drive both user-interaction and growth. And all these (blogs and community content) are parts of social media.

For authority, you need more and more numbers of back links to your site. And for a successful link campaign, you will need bloggers and sites like Stumbleupon, Digg, Reddit, Delicious, and other online communities. Twitter and Facebook (though they provide no-follow links) too help in search engine ranking, in terms of getting quality visitors to your site. Thus, SEO needs social media.

Similarly, social media too needs SEO. With a proper boost from the major search engines, it is not possible to succeed in social media marketing. If a company plans to launch their social media marketing campaign only through bookmarking, social news sites, social networking sites, and other online communities, there is hardly any chance that they will hit the front page.

Also consider that competition is immense in these communities; there are several other slavering marketers who are also trying to get to the front page of sites like Digg or Delicious. Therefore, to succeed in social media marketing you will need to depend on your search rankings; both in general search results and a blog search tool. Be it a bookmarking or a post in Twitter or Facebook, it will affect the search results.

Just like you need a blog on your site to add regular content for SEO purposes, blogs cannot survive without proper search engine optimization. Also remember to use your company name as the main keyword while marketing your business through social media sites.

Understanding the objective of Social Media with Latest Trends

SEO Social Media
How To Use Social Media To Boost SEO Ranking 5

It was evident that social media was created for the young and hip generation to provide connectivity and isolation. The developed interaction and constant gripping nature has provided the so-called enjoinment to the younger generation. Riding on these components the social media has become an economic and cultural behemoth.

The social media platform has grown far ahead from their day of inception. The idea and the vision have transformed the global communication into daily activity. These days, social media has become a propelling force that captures the interest of the people. The different types of social media have responded to the gigantic population which is likely to increase in the coming decades.

There is common wrong notion that social media is strictly made for young people.

The in-depth observation of the researchers has shown that almost every age group use social networking sites to communicate, share and celebrate.

The younger generation who witnessed the rise of the social networking sites on its dawning days is now in mid thirties or forties and the sons and daughters of that generation are now the new consumer of the network.

Taking the statistics and numerous researches in mind, the social media is changing according to the society. It has unveiled a series of projects and various considerations to bring lucidly in the medium. The recent news of face book distributing its share is a part of that revolution. The various social networking sites are taking different measures to come out with some unique and profitable ideas which will continue to generate revenues in long run.

Sometimes it is not only about profit. They spend their time and money to develop the communication process and better networking. The advanced techniques and technologies assist healthier client base and eventually higher ranking.

The cross media ownership is another reason for the diversity of the social media. The pioneering steps to unite the world and eliminating the regional barriers are overwhelming. The latest up gradation of the services has generated interest among people and especially to the non users.

But recently the social networking has lost its sight from their primary objective. Social networking was created to improve the connectivity between the individuals but it is quite clear these days that most of the people remain glued to a certain section of their preferred choices and restricted the world from accessing them.

This way the across the universe communication is getting hampered. People are becoming lonely with each passing day. The biggest task is to break this growing barrier and help people access people to share their common experience.

Enjoy higher page authority and greater popularity with top trending topics

top trending topics
How To Use Social Media To Boost SEO Ranking 6

With the advent of the internet and its widespread use, the internet is slowly transforming into a powerful tool. The internet has become extremely popular among the youth to quickly look up for information on a diverse range of topics and questions. This mode of online information is slowly replacing conventional methods of obtaining information. Newspapers and journals find less usability in today’s times due to the fast growing popularity of the internet.

The internet is a connecting link between different types of topics where typing the relevant keyword instantly generates numerous search results. These search results are generated based on the popularity of that particular site. At times, many online pages show a series of articles that have little relevance to the article you are looking for.

Scrolling through all the search results is a herculean task and may amount to waste of precious time. To avoid such situations, many web pages are present that have a detailed list of the most read articles or popular topics. These topics are called top trending topics due to the mass appeal enjoyed by such content. The popularity of these topics is directly dependent on the viewers who frequent the internet to stay abreast with the current happenings.

Internet in recent times has emerged as a popular tool that instantly connects different pages together and brings a diverse population closer. This connecting nature of the internet is up for exploitation and must be seized by entrepreneurs who want to tap the online market for better promotion. The easiest way to make your services or products public is by creating an attractive looking webpage. The popularity of your webpage and the page ranking is dependent on the traffic experienced on a newly launched webpage.

The easiest way to generate traffic for your webpage is by exploiting the popularity enjoyed by top trending topics. Choosing the current trending topic is of prime importance as a relevant topic is sure to pull more viewers to your webpage. For this, careful monitoring and research is required to pick out the most popular topics from the gigantic pile of articles and topics available on the internet. These top trending topics can be in the form of news articles, posts from various networking sites or tweets and comments from popular social networking platforms.

Trending topics that are derived from popular social networking sites enjoy greater sharing among netizens as many individuals all over the world are connected with different networking sites.  The main advantage of using networking sites as trending tools is the assured generation of a large number of traffic.

When uploading articles and blog posts on your website, care must be taken to ensure that that content is valuable and well formulated. Adding high quality content for top trending topics is sure to gain more popularity for your webpage. This in turn will help increase the overall ranking of your website on popular search engines.

5 Case studies on How Social Media Can Help in Better SEO and Search Rankings

  1. Red Bull – Red Bull is a brand that has successfully utilized social media to improve its SEO ranking. They have a strong social media presence on various platforms like Facebook, Instagram, and Twitter, which has helped to drive traffic to their website. By creating engaging and shareable content on social media, they have increased their brand awareness and organic traffic to their website, resulting in better SEO ranking.
  2. Airbnb – Airbnb is a popular vacation rental platform that uses social media to improve its SEO ranking. By creating and sharing high-quality content on social media, they have been able to increase their website traffic and brand awareness. They use social media platforms like Instagram, Facebook, and Twitter to showcase their properties, create brand awareness, and drive traffic to their website.
  3. Moz – Moz is a company that offers SEO tools and services. They have used social media to establish themselves as an authority in the SEO industry. By creating and sharing informative and valuable content on social media, they have increased their website traffic, brand awareness, and improved their SEO ranking.
  4. HubSpot – HubSpot is a marketing and sales software company that has effectively used social media to improve its SEO ranking. By creating and sharing high-quality content on social media platforms, they have increased their brand awareness, website traffic, and improved their SEO ranking.
  5. The New York Times – The New York Times is a popular news and media company that uses social media to improve its SEO ranking. They have a strong social media presence on various platforms like Twitter, Facebook, and Instagram. By creating and sharing timely and relevant news content on social media, they have been able to drive traffic to their website, improve their brand awareness, and SEO ranking.

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Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more


1 Comment

  1. kavita verma

    very useful article thank you for sharing with us


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