Mention the word social media and a plethora of definitions and accusations will be thrown at you. Social media has been blamed for all of the ills of society as well as given credit for bringing about much needed changes. Whether it was helping foster revolutions, ensuring that a vigilente was apprehended, or teaching the steps to the latest dance, social media has had and will continue to influence the dynamics of the world’s culture.
Twitter, Facebook, Pinterest, Google+, You Tube, and Flickr are just a few of the sites that play a predominate role in the use of this online media. It is loosely defined as an instrument of communication that involves some type of interaction or dialogue between individuals or groups online. Because of its effectiveness and its ability to reach millions of people quickly, anyone using these sites wants to know what can be done to improve his site’s ranking.
Ranking has to do with a website or web page’s visibility; how often a it appears in a search result. If you connect your site or page to Facebook or Twitter, you will find your that your ranking will improve substantially.
However, there are some things you should do to take advantage of these sites’ services. The first and most obvious is join the site and set up a personal profile. There is usually no cost involved and primarily it’s just your introducing yourself to those who might want to read your thoughts and opinions or make use of your services. Biographical information, a real name or pseudonym, and a picture are pretty much all that is needed.
Next, add links to your profile that will lead back to your website. A link, the location of a resource, is like part of a chain. It will direct your viewer to another place in your document or to another document that provides support or another source for the information you’ve shared.
Join more than one site. This allows you to reach different audiences and provides more backlinks and traffic on your site. You can also share your post on social networks. This enables friends and viewers to receive regular updates about
activity on your site.
Finally, try adding a share button on each social network profile. This will allow anyone with a profile on the same site access to your page and it can be posted on theirs. The more your site is shared the more traffic it will receive.
If you take advantage of the available tool, produce good content, and align yourself with other profiles, you will significantly improve your ranking.