Keywords, as the cliché goes, are the building blocks of your website, or your entire online marketing initiative practically. So, it becomes all the more important to pick the right keywords in order to face up to the competition and then go beyond it. To pick our keywords, we rely on keyword tools that give us a set of keywords. On probing further, you also get the search volumes against each keyword in your domain. While generating content or SEO strategies, you depend on these high volume keywords. That’s mistake number 1.
High volume keywords will face stiff competition from other players in your domain of interest. It is a much wiser idea to optimize your website by using keywords with a comparatively lower search volume. On doing so, you are more likely to grab the top slots on search engine results than by using keywords with higher search volumes. Another myth that needs to be burst here is that high volume keywords generate online traffic. They don’t. They are generalized keywords whose effects get diluted over a wide spectrum of online visitors. You will score better with low volume keywords.
Another common mistake that SEO strategists make is to use the same keywords to optimize every web page on your website. This actually pitches web pages of the same website against each other to come up on SERP lists. A far better idea would be to pick different keywords for separate web pages. Allow individual web pages enough breathing (and fighting) space to have a shot at the SERPs. It would also drive higher traffic to your website if the different web pages of your single website cater to the search results of different sections of online users. If you look at it holistically, your entire website will then be able to cover a wider area to soak in online traffic.
Lastly, look at relevancy when picking keywords. A keyword with ideal assets to shore up online traffic may not work for you simply because it is not relevant to the web page that you are optimizing. On the other hand, a keyword with less impressive track record but one that fits your web page to the T will prove to be a better bet. It is true that monthly search volumes certify the performance of a keyword but do not bring it into your scheme of things if it does not pass the litmus test of relevancy.