Have you ever wondered how some videos go viral? Many people wish to know the big secret to make a video go viral. But the ultimate truth is, there is no magic trick. From Gangnam Style and the Harlem Shake to Pepsi’s Test Drive- all viral videos have one thing in common, they all follow a strategy.
What matters most is how a video travels, regardless of the content of the video. You can consider this as the single most important tip in virality. The internet matters a lot because word travels fast. If your viewers have to struggle to spread the word then make sure that you are seriously hampering your video’s viral chances. You should make it easy for them to circulate your video across the web by placing social media sharing links. A quick encouragement to share could make the difference between virality and internet nothingness.
It is absolutely necessary to capture viewer’s attention within the first 5 seconds. This can be possible through many techniques, dramatic intros, great music, action sequences, but perhaps most effective will be (if you can afford it) the use of celebrities. Do you want it to go viral with teenagers who are really interested in pop culture? Then make a video with their favorite singer to catch their eye. Are you trying to get your video to publicize like wildfire with home decorators? Justin Beiber will not fit much here- to get them interested, you need to use high-value graphics of beautiful homes.
Stories can be used easily in different kind of videos. It can be only a short clip as well. For instance, a video is asking audience to help sick dogs in your hometown. In this case, don’t just express reasons why they should help. Instead of this, show sick Fido is getting better as a result of caring donations from community members. This can be digestible easily.
Clearly, good video is just about finding the exact balance and communicating the message in an appropriate form.