If the previous updates of Google under the moniker of Penguin have left you stirred, the latest one will leave you shaken! Google has readied the Penguin 3.0 update and it is getting into action sooner rather than later. The previous updates spelt doom for spam links and websites that used such links to boost their SEO division. Reading the signs, many webmasters have taken great pains in removing every single spam link that was part of the spam shadow. With the 3.0 update coming up, it is again a time for every webmaster to take a quick look in their backyard before moving forward.
The first question you have to ask yourself is whether the previous Penguin updates affected your website. How do you know the answer? You tally your web traffic to the dates when these updates rolled out in the past. Do you see a drop in traffic that corresponds to these dates? If the answer is yes, you have to worry about the Penguin 3.0 update! However, if the answer is no, you have no reason to celebrate! You still have to do a quick check to disavow or remove any spam link that connects to your website. This is the first step toward escaping the sword of Penguin 3.0.
In the case that your website is under the siege of Penguin, you have to do certain diagnostic and remedial measures. Perform a link audit report on your website. Pin down the links that are dubious or may have come from spurious sources. Pull the plug on them immediately. Failure to do so would mean that you have to wait for more than 10 months before you get another update from the Google stable. You cannot hope to survive in the wilderness for 10 months in an internet marketing industry without the power of Google.
Those websites that were not hit have to carry out precautionary measures, as mentioned above. Even for websites that have never indulged in any underhand means, a proactive audit on their link scheme is what SEO experts suggest. You certainly do not want to the webmaster crying their eyes out after Penguin 3.0 literally wipes out your online identity.