In the last three years or so, Pinterest has come up strongly as a strong player in the social media scene. Pinterest offers something unique to users all over the globe, and also to people who are feeling saturated with the use of Facebook and Twitter. This has prompted many online marketers to make a beeline for Pinterest to promote their products and services. Now, because Pinterest is a rather new territory for most, we are putting some insights about it that will dazzle you and empower you to use this platform better. Read on!
The first fact about Pinterest that you need to know is that an abnormally high number of pins are posted by women. 80% of the total pins posted on Pinterest are by women. Another interesting fact in this segment is that the number of pinners has pushed up from 87% to 94% in the last couple of years. This will help you draw some revealing conclusions about how to use Pinterest for your marketing promotions.
As obvious from the first point, the primary domains of interest on Pinterest are issues that women feel strongly about. Fields like home décor, women’s fashion, holiday or health and fitness are some of the domains that are hot in Pinterest. If you are catering to such domains, you will be more beneficial on Pinterest. For other domains of business, you need to be a little more patient and flexible about your metrics.
Another Pinterest fact that online marketers should know is that different domains achieve more pins during different times. For example, during December, the number of pins related to gardening increases manifold time. Similarly, during August, people take up pins related to holidays and events. You will also find health and fitness trending during the period after New Year. You can conclude it as fallout of New Year resolutions to stay fit!
Whatever may be the reasons, you will find these statistics important for your online promotions. After all, knowing trends and practices on social media networks will give more wind to your sails of online marketing.