Every major search engine has an ‘Image’ section that SEO services team do not always make use of. There is little doubt in the fact that an image can speak a thousand words. In terms of search engine optimization as well, images can be effectively used to get online traffic to the website. People are choosy about images, more than they are about content. If the image appeals to them, they click on it and visit your page. The appeal has to be instantaneous. That is something that your web designers have to work on.
Related reading – Hire a remote web designer
To be visible to the online users, your website’s images have to be optimized through the use of relevant keywords. It is the job of the SEO services department to ensure that every image used on the website is properly optimized with keywords. Alt tags and descriptions at the backend of the images will have to be used. The purpose of optimizing images is that online users do not look below the fold when searching for images. Very few of them actually scroll down and select an image. They prefer to click on an image that comes on the top of the page, much like the way they click on web links that are on the top of the search results.
The SEO team also has to take care to mention the height and width of the image. It helps the web browsers to upload the image in quicker time. If images are an integral part of your SEO campaign, route them to a separate landing page. Images must always be accompanied by anchor texts so that users know where they are headed. Because of their ability to connect with the online users instantly, SEO services can make use of images in a bigger way.
Related reading – How to optimize landing page for better conversion?
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