We are all familiar with the super-fast growing social media platform known as Facebook. Many of us have probably also heard of numerous other social media outlets currently used by many cultures all over the world to interact, communicate, trade ideas and preferences, and most of all advertise. Twitter, Google Plus, Instagram, Pinterest, and other social media applications can become confusing, and easily a burden if you are not sure what to do or how to create interaction with your friends, followers, subscribers, and possible customers.
What I would like to do is just take a few minutes to show you that social media can truly be made easy and that it can also have a great impact, not only on SEO, but also on allowing your target audience to get a personalized feel for your company while increasing their trust in your brand.
With far less effort then you may think, you can create a very genuine interaction and following through conversation, poles, and your everyday thoughts on multiple different platforms. Who truly would not want that? Remember that more than 800 million users take part in Facebook alone, let alone the other platforms. Many of these consumers look forward to being able to interact and give feedback with their favorite brands and local businesses alike. Are you having a slow week in sales, run a special and advertise on Facebook and Twitter letting your local area know that they can come in this week to receive a deal. Curious on what flavors the public prefers, develop a pole easily on Facebook and allow your friends to give you unbiased consumer survey information for free!
When engagement is original and custom tailored to draw in potential customers, Social Media can quickly go to the very top of your lead generation techniques. Many experts say to be lighthearted and visual, lending loving support and using pictures to draw in your crowd. Do not be judgmental, hurtful, or overbearing as there is enough of this in the world and tends to drive people away rather than draw them in.
Show the lighter side of your business. Integrate sales pitches with humorous pictures, sharing fun office moments, and most of all letting your social media friends and followers feel that they can relate to you in more ways than just in a business customer relationship. Showing that your business consists odof real life employees and your daily fun in the office tends to generate a higher trust factor within the consumer yielding higher sales, more frequent orders, and most importantly greater word of mouth and social media shares of your posts.
Twitter is all about engagement, which can happen with a single person or millions, depending upon the number of retweets that your tweet receives. Tweets grow exponentially, for example when you tweet something interesting to your followers, and one or more of your followers retweets it, then all of their followers see it. Then let’s say for instance one of their followers reads it and retweets it. It is very easy with this method for a single thought or idea to be transmitted to oftentimes thousands and sometimes even millions of people within just a few minutes.
Rob Pell spends far too much time on Facebook, likes Marmite and writes for Simplifydigital, the UK broadband, digital TV and home phone experts. Simplifydigital are Ofcom accredited and provide independent advice to consumers looking for the right broadband, TV and home phone packages.