StumbleUpon has been around for a long time now. It is the trusted source for people looking for information and web pages that are not usually up there for all to see. Because users can update StumbleUpon, niche web pages can also be found here without much of a hassle. Recent studies have revealed that StumbleUpon is not just a home for online hobby-hunting! Serious online marketing can be done here with better returns than on big ticket networks like Twitter or Facebook. The study has stumbled upon the fact that online users spend more time here than on Facebook!
Why is StumbleUpon such a darling for online users? One, you can find posts according to categories and genres. In Facebook or Twitter, you have to conduct general searches to get what you want. Not so, on StumbleUpon! You can search in categories and targeted results from these searches. This helps not just online users but also advertisers who want to target specific consumer groups. Moreover, unlike Facebook or Twitter, StumbleUpon does not push back older updates as new ones come up. You need not keep your eyes peeled all day for updates to avoid missing them: something that you have to do on Facebook or Twitter. In StumbleUpon, come back after a break and look into the category that you’re interested in and you’ll find the post you’re looking for!
Advertising on StumbleUpon is a wise decision because it is certain to increase your page views by a wholesome percentage. This will further increase if users ‘Like’ your StumbleUpon link. You will be able to find the right kind of online traffic for your website through the ads on StumbleUpon. We have already discussed the category-wise division of posts on StumbleUpon in the last paragraph. Moreover, there is a mechanism for people to vote if they liked or disliked your post. You can use the statistics to make your content more relevant for the online users that you’re targeting.
The only concern for online brands using StumbleUpon seems to be the fact that the bounce rate increases as traffic comes in through referrals from this source. That is an unfound reason to discard such a helpful tool. Google will certainly not disregard your online presence because of bounce rate problems arising out of StumbleUpon referrals because they understand what it is and how it functions. You can overlook this by knowing that the time spent on page views by StumbleUpon referrals is higher by 14 seconds as compared to other referrals.
This post has been written by Pranjal. He works as Niyama Maldives Resort booking agent