Looking for online traffic? In digital marketing, just like any other form of marketing, grabbing eyeballs is everything. Having the best website amounts to little when there are not many people visiting your website to check things out! The way out is to make sure you are leaving no stone unturned in getting as many online visitors as you possibly can. SEO and digital marketing professionals are always on the lookout to grab more visitors. There are the traditional sources of getting online traffic, like ranking at the top of the heap in SERPs. However, to edge out competition, you need to look beyond the tried and tested route. We did just that and here’s what we found!
The Usual Sources of Online Traffic to a Website
Look at LinkedIn. This professional networking site is mainly slated to be a job-searching platform. Truth be told, millions actually search for and find jobs on LinkedIn. But is that the end of this platform? Far from it! LinkedIn is so much more than a job-hunting ground. It has a feature to post content, tagged ‘Create a Post’. What does that mean for you, digital marketer? A clear ground for you to publish your content, share it with other professionals on the network and basically reach out to a whole new group of online users. Think what it can do for the online traffic leading to your website!
Have you tried asking or answering questions on Quora yet? You can definitely look into that. A lot of digital marketers develop How-to pages in order to tap potential online users looking for some quick answers and guidelines. Quora is on the same page as Yahoo! Answers. The difference is that Quora has a lot of more potential of making your post visible to visible to a wider network of users. The stay-time of a Quora question or answer is a lot more than a closed circuit like Yahoo! Answers. To put that information in figures, you are exposing your question or answer to an online viewership of 1.5m to 3m! a fraction of that number, if it translates into traffic, will spell gold for your website.
Now that you are all geared to take up Quora, here’s another website that is screaming for the attention of digital marketers: Reddit. Reddit is a social platform where the users ‘upvote’ or ‘downvote’, depending upon the likeability or otherwise of a published post. Of course, there is the option of sharing the post with other like-minded users of Reddit. The question in the room now is, how many users are we really talking about here? If the numbers on Quora bagged your attention, this one will floor you: Reddit has 174m unique visitors every month! Are we talking sense now? There are more than 8000 communities that are currently active on Reddit. It is a sitting beehive that can be mobilized to your advantage, like President Barack Obama did during the elections of August in 2012.
Content aggregators can provide you the big ticket to online traffic nirvana. Aggregators compile and syndicate content on various topics. For example, Huffington Post. Anyone can submit content to the content aggregators. Usually these aggregators have an astounding number of people surfing through their websites. The sheer range of topics ensures that there is never a shortage of online users trooping in to read posts. Submit your content on any of these content aggregators and you can surely expect some quality link juice flowing into your cup.
Got some other ideas of sourcing online traffic? Share it with us and our readers!