There are several online marketing companies that are still dragging their feet when it comes to YouTube. The common saying that applies to these companies is that they don’t really know if they need YouTube and even if they do, what kind of videos are they going to post. To answer the first question: yes, you need YouTube videos for a variety of reasons. YouTube will help you in reaching out to a wider network of online users who do not like to read web content. It will also help your brand in the process of SEO.
Now, coming to the trickier second question! YouTube videos can be of various genres. You need to develop the kind of video that best suits your brand and your requirement. Among the more popular genres of YouTube videos are:
- How To: These are known as ‘how to’ videos because they explain in detail about a process involving your product or service. For example, if you are selling engine oil, you can explain in a ‘how to’ video how consumers can change their engine oil themselves without engaging the services of a professional. ‘How to’ videos are very popular on YouTube because of the do-it-yourself factor.
- Ad: The most popular medium for video advertising is definitely TV, but YouTube is fast catching up! With YouTube, you can upload an ad without paying through your nose, like you have to do for TV. No buying air slots or hiring equipment to get an ad done. You need that entrepreneur spirit and some basic video shooting and editing skills to get a YouTube ad video up.
- Concept: Selling concepts cannot come in easier format than YouTube. You don’t have to spend a bomb for your experimentation with your brand concepts. All you have to do is upload it on YouTube and ask for feedback. You will get an avalanche of opinions that you will find not just revealing, but a learning curve as well.
- Stories: If you have a heart-wrenching story about your brand, YouTube will provide you with the machinery to relay it to the world! YouTube videos go viral at the very hint of a human story. Millions of users share and watch these YouTube videos and make your brand an overnight sensation!