It’s important to know how you will develop your business strategy in a platform when its technology is beyond your control. Not all Facebook changes are meaningful in this case. Some of ideas are successfully implemented by popular Social Media Agencies though.
- More integrated approach, more engagement! Use your integrated approach in all Digital Media Channels. You will be able to understand easily if something catches the attention of a viewer. Instantly share it on Facebook then. You will see the miracle soon.
- Whatever is the algorithm, great content always rise to the top. You always have to keep your content interesting for better engagement. It’s better if those content provide some information which your fan can use easily.
- Working more on Facebook ads can hit the target. These are some ads which don’t miss out easily. As Facebook won’t be able to hide personal updates, so you can develop more staff engagement by sharing those updates as well.
- Smart work is always appreciable. More channels, more content, more posts. If your numbers are heavy on Facebook and lesser on Twitter, LinkedIn, Instagram, Pinterest and You Tube– start to do cross promotion through exclusive content, interactive updates, contests and discounts to get more fan followers.
- Currently Autonomic Tools have been used for big data and big brands to find out the right people with right messages at the right time via programmatic marketing. These tools are really hitting the market and maintaining strong marketing effort on this social platform.
- It’s really hard to believe that time can maintain user engagement. Right post at the right time can do this miracle without any second thought. You will be able to see the improvement of your Facebook interactions.
- Be more flexible with other social channels such as Google+, LinkedIn and Pinterest to get more dynamic and playful responses from people.
Improving customer’s engagement is the primary thing a client wants first. Hence, keep their expectations on the top of the list by using these small, tricky changes which can make the platform more social, playful and active.